The 2023 Q2 truck sales results are in, and sorry, doomsday YouTubers, the results are mostly positive. Nobody is going out of business any time soon.
[Related Content: 2024 Honda Ridgeline revealed: 5 things to know]
These results show consumers are still buying trucks in volume — even with high interest rates and somewhat limited selection due to continued shortages.
2023 Q2 truck sales winners and losers
Looking closely at the chart, we can see the Ford F-Series trucks, F-150 through the Super Duty F-450, continue to be on top until you add Chevy Silverado and GMC Sierra together. GM then sells more trucks than Ford, but this is a continually hot topic of debate for both companies.
Ram and Nissan continue to struggle to see meaningful sales gains. In both cases, the age of the truck is likely to blame since these are the oldest full-size trucks currently on the market. It also seems like Ram is focusing entirely on its Ram Rev electric truck.
The Toyota Tundra sees a big jump in sales. With the truck only sharing the San Antonio, Texas, factory with the Sequoia (and not the now-built-in-Mexico Tacoma), it is expected there will be a higher volume of Tundras coming out of the facility. This should help the truck’s sales results.
For the midsize truck results, Tacoma reigns on top again with a wide lead — even with a new 2024 Tacoma on the way.
The Chevy Colorado moves up several spots from our 2023 Q1 report, even while posting a sales drop. In fact, all the midsize trucks see minimal sales improvement or massive drops except for the Honda Ridgeline. That unibody truck continues to grow sales in a very competitive segment. It does this even though there hasn’t been a big overhaul since it came out — just incremental changes.
For the new compact truck category, the Ford Maverick continues to see strong demand and Ford has publicly stated its factories simply can’t keep up. The Hyundai Santa Cruz posts a nice sales gain and has been a great seller for the brand. With both models posting gains, this fuels the question of why more automakers don’t build something for this segment.
Rounding out the list is the electric trucks. Unfortunately, neither Rivian nor GMC break out their numbers from trucks vs. SUVs sold. So, this list is really just for reference and personal interest.
The full 2023 Q2 truck sales results are as follows:
| 2023 Q2 Pickup Sales | ||||||
|---|---|---|---|---|---|---|
| Full-Size Truck Sales | Q2 Sales | Last Year Q2 Sales | Quarterly Change | Year-to-Date | Last Year-to-Date | Year-over-Year Change |
| Ford F-Series | 208,050 | 156,602 | 32.8% | 374,136 | 297,049 | 26% |
| Chevy Silverado LD HD |
140,076 93,004 47,072 |
140,720 88,544 52,176 |
4.2% 5% -9.8% |
264,070 180,115 83,995 |
259,516 169,561 89,955 |
1.8% 6.2% -6.7% |
| Ram Truck | 117,699 | 117,867 | 0% | 223,049 | 244,983 | -9% |
| GMC Sierra LD HD |
75,810 46,596 29,214 |
62,321 33,533 28,788 |
21.6% 39% 1.5% |
143,008 92,978 50,030 |
118,938 70,338 48,600 |
20.2% 32.2% 2.9% |
| Toyota Tundra | 32,084 | 21,673 | 48% | 59,735 | 44,316 | 34.8% |
| Nissan Titan | 6,512 | 4,797 | 35.8% | 10,550 | 11,212 | -5.9% |
| Midsize Truck Sales | Q2 Sales | Last Year Q2 Sales | Quarterly Change | Year-to-Date | Last Year-to-Date | Year-over-Year Change |
| Toyota Tacoma | 63,262 | 55,466 | .8% | 116,845 | 108,648 | 7.5% |
| Chevrolet Colorado | 19,909 | 22,497 | -11.5 | 33,165 | 44,190 | -24.9% |
| Nissan Frontier | 17,213 | 20,761 | -17.1% | 34,139 | 43,166 | -20.9% |
| Honda Ridgeline | 14,512 | 10,608 | 36.8% | 27,430 | 19,797 | 38.6% |
| Jeep Gladiator | 13,751 | 20,845 | -34% | 27,326 | 38,757 | -29% |
| Ford Ranger | 12,618 | 16,201 | -22.1% | 24,118 | 33,840 | 9.7% |
| GMC Canyon | 6,708 | 7,501 | -10.6% | 11,724 | 13,661 | -14.2% |
| Compact Pickup Sales | Q2 Sales | Last Year Q2 Sales | Quarterly Change | Year-to-Date | Last Year-to-Date | Year-over-Year Change |
| Ford Maverick | 21,021 | 19,508 | 7.8% | 42,499 | 38,753 | 9.7% |
| Hyundai Santa Cruz | 10,743 | 9,803 | 10% | 20,050 | 18,203 | 10% |
| EV Truck Sales | ||||||
| Rivian – R1T, R1S, Van | 12,640 | 2,553 | 495% | 20,586 | 5,106 | 403% |
| Ford Lightning | 4,466 | 2,042 | 118.7% | 8,757 | 2,296 | 281.4% |
| GMC Hummer EV | 47 | 272 | -82.7% | 49 | 371 | -86.8% |
The bottom line
The truck market continues to be hot, and like we reported, so are used truck sales. With several new trucks coming soon, this segment is simply on fire.
