About Pickup Truck +SUV Talk
Pickup Truck + SUV Talk is an independent automotive news outlet focused on pickup trucks, SUVs, towing, vehicle reliability and real-world ownership. Since launching in 2016, we’ve built a reputation for straightforward reviews, engineering interviews, towing tests and long-term ownership coverage that helps shoppers and owners make informed decisions.
Our team combines decades of automotive journalism experience with thousands of miles of testing every year, from heavy-duty towing to daily driving and reliability reporting.
Pickup Truck + SUV Talk
- Founded in 2016
- Independent automotive publication
- 100,000+ YouTube subscribers
- 45+ million video views
- Podcast
- TikTok, Facebook, Instagram reels
- Thousands of vehicle reviews, news stories and towing tests
- Based in Nebraska
Our Team
Tim Esterdahl
Publisher
Automotive journalist Tim Esterdahl has covered the automotive industry since 2011, specializing in pickup trucks, SUVs, passenger cars, towing, and vehicle reliability. His work has been featured by CBS Sunday Morning, NewsNation, MotorTrend, and The Boston Globe. He is the founder and publisher of Pickup Truck + SUV Talk and We Talk Cars.
Cory Casciato
Managing editor
Cory Casciato is a California-based writer, journalist and musician who writes about culture, technology, film, music and, of course, trucks. His work has appeared in the Village Voice, The A.V. Club, Suspect Press, the Zombie Research Society, Colorado Public Radio and many more places.
Cory Fourniquet
Senior Content Producer
Serving as the 21st President of the Texas Auto Writers Association and the host of GT: Garage Talk podcast and vehicle reviews, Cory knows a thing or two about cars and trucks. As a lifelong Texan, Cory enjoys off-roading trucks and SUVs but credits the Chevy Camaro with his lifelong obsession with all things automobile.
Larry Printz
Associate Editor
Larry Printz has been one of the nation’s top automotive journalists for more than two decades. His Tribune News Service column currently reaches nearly 48 million households nationwide. He is the former Editor-In-Chief at Dealer.com, and has worked for ABC-TV, Fox Business News, Car and Driver, Conde Nast, Hagerty and the nation’s top media companies.
Aaron Turpen
Journalist
Aaron is a Wyoming-based automotive journalist and would-be chicken farmer. A father of three, he's become a curmudgeon as he ages. Aaron's favorite thing is to drive vehicles. All of them.
You can find Aaron's Substack here: https://substack.com/@aaronturpen
Nicole Wakelin
Journalist
Nicole Wakelin is a veteran automotive journalist with more than 15 years of experience reviewing vehicles, unpacking emerging technology, and helping consumers make confident buying decisions. Nicole’s bylines include TopSpeed, CarBuzz, Motor1, The Boston Globe, U.S. News, and Kelley Blue Book. She is also the co-host of the Wheel Bearings Podcast and serves as a juror for the World Car Awards, Women’s World Car Awards, and the North American Car, Truck, and Utility Vehicle of the Year awards
Patrick Rall
Journalist
Patrick Rall has turned a passion for performance vehicles into a career of test driving and reviewing some of the hottest vehicles on- and off-road. While his own racing experience has predominantly been on the quarter-mile drag strip, where he has made thousands of passes, his experience of operating a horse farm gives him a unique, hands-on perspective of new trucks and SUVs. He combined his experiences of racing on paved roads and driving on muddy country roads, allowing him to push today’s top off-road trucks, SUVs and UTVs to their limits in the most grueling conditions.
Cherise Threewitt
Journalist
Cherise Threewitt is a Chicago-based writer and editor with 20 years of experience in the automotive industry. Her work has been published by U.S. News and World Report, Car and Driver, Cars.com, A Girls Guide to Cars, SlashGear, The Car Connection, Chicago Tribune, HowStuffWorks, CarGurus, Hagerty, Autoblog, USA Today, The Awesomer, and Rides & Drives. Cherise currently serves as the Vice President of Membership for the Midwest Automotive Media Association.
Brian medford
Journalist
With an automotive writing career spanning over two decades, Brian has a passion for sharing the automotive lifestyle. An avid DIYer he can usually be found working on one of his many project cars. His current collection includes a 1969 Olds Delta 88 convertible and a slant-6 powered 1975 Plymouth Duster.
Benny Kirk
Journalist
As one of the youngest automotive/aerospace journalists in North America, Benny Kirk's writing prowess is rooted in the deepest pits of nerd and geek culture.
Only after he acquired a degree in journalism did his penchant for scouring the Internet at two in the morning to learn cool facts about cars, airplanes, spaceships, and computers become remotely useful.
His real-world experience includes live coverage at major North American and international auto shows, racing events, NASA space launches, and a portfolio of test drives and reviews from major OEMs in both the automotive and powersports sectors.
Bianca Bailey
Journalist
Bianca Bailey is an Alaska-based writer, technologist, and recording engineer. Her written work has appeared in print newspapers and numerous technical publications. In her spare time she performs animal rescue and rehabilitation.
Tyler Esterdahl
Journalist
Semi-competitive Rocket League player Tyler Esterdahl has watched his dad, Tim Esterdahl, write in the industry since 2011 and has seen him featured in many national magazines and articles, including CBS Sunday Morning, NewsNation, MotorTrend, the Boston Globe, and others. Tyler has won first place twice in the yearly Rocket League state competition, as well as first place in a yearly journalism contest, and is currently a junior in high school. He is recognized as one of the top 10 high school Rocket League players in the nation. In his spare time, he enjoys writing stories, playing Rocket League, going to school, and spending time with his parents in Nebraska.