During the 2022 Chicago Auto Show, Ram unveiled the first in a series of 1500 “Built to Serve” trucks meant to honor our first responders. There will be three installments honoring police, firefighters and emergency medical personnel.
The first installment honors the firefighter community.
“After honoring each branch of the U.S. Armed Forces with our initial ‘Built to Serve’ models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “Whether a first responder or civilian, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”
Each of the three main first responder services will be honored by Ram with two specially selected, unique low-volume exterior paint colors that evoke the spirit, mission and history of that service. This firefighter-inspired Ram 1500 “Built to Serve” edition is offered in Redline and Diamond Black exterior colors, with a black interior with orange accent stitching.
Firefighters are some of the bravest and most respect public servants around. Ram will honor these brave men and women with a limited run, Built to Serve Ram 1500. Each version features the United States flag on the rear quarter panels along with the saying “Built to Serve.”
But there are other unique aesthetics for this limited-production truck. The all-black grille and surround is eye catching. The blacked-out theme continues on the bumpers and there’s black-bezel premium lighting. The Built to Serve Ram sits on 20-inch aluminum wheels with a specific to this truck Technical Gray paint coat.
Other elements add distinction to the exterior including body-color wheel flares, black badges and black wheel-to-wheel side steps. The dual four-inch black exhaust tips complete the special appearance.
Special elements continue inside the truck. Orange accent stitching, for example, is found on the seats and dashboard for the firefighters edition.
The interior is meant to be customized as well with Built to Serve embroidered Velcro patches on each front seat and inboard shoulder panel. But, according to Ram, customers can apply their own patches – flags, name tapes or slogans – to personalize their “Built to Serve” truck.
Front seat back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
These Ram “Built to Serve Edition” packages are available on Big Horn models and in all body styles and all powertrains, which lets customers almost customize their special edition truck. Some of the other features of the Ram 1500 “Built to Serve” edition include:
Ram 1500 “Built to Serve” models are loaded with 4×4 Off-Road Group content, including:
Pricing for these models begin at $48,320, including destination fee. Production on the 2022 Ram 1500 “Built to Serve” models begins later this year and can be reserved in the spring of 2022. Production begins this month at the Sterling Heights (Michigan) Assembly Plant.
Honoring those who bravely serve our country and put their lives on the line is a great idea. So, kudos to Stellantis for creating this special series of Ram 1500 trucks.