Ram has had a long and established history of thanking the armed forces for their service with special edition trucks that embody various aspects of that spirit. That’s no different with the all new “Built to Serve Edition,” which is the third such iteration of the brand’s efforts to thank members of the armed forces.
The special edition is based on the 1500 Ram model, and while the core design remains unchanged, Ram designers still managed to find subtle ways of making this truck stand out from the rest of the crowd. The main changes are in paint colors, with Ram officials initially offering the truck in Anvil Blue and Billet Silver. The two colors will also help split the initial production run, with Ram building 1,000 trucks in each color. But that won’t be the case for long, with Ram having plans to build five more Built to Serve Edition variants in the future, with other colors including Tank, Flame Red, Spitfire and Brilliant White.
Along with the growing color selection, all Built to Serve Editions also get a U.S. flag graphic and “Built To Serve” lettering on either side of the cargo bed. Other design touches include splashes of black trim on the headlights, exhaust tips, steps, front grille, and the badges. This special edition comes equipped with package exclusive 20-inch wheels finished in a slick shade of Technical Grey hue.
The interior also gets in on the act, with black upholstery used all over the place. Light diesel grey accent stitching adds some much needed contrast, while Black Onyx chrome accents and all-weather rubber floormats add a very rugged motif to the overall package. However, look closer, and you’ll see a rather ingenious creation, with Ram designers placing embroidered velcro pads on the front seats as well as the shoulder section of the seats. This allows servicemen to display patches, slogans, and other items that they might have acquired during their tour of duty.
The seats backs also come equipped with PALS/MOLLE webbing material to help easily attach a wide assortment of items that they wish to carry. We have seen this webbing gradually roll out in some other truck offerings recently, and it’s a very useful feature in certain situations.
Ram did not confirm if the Built to Serve Edition can be equipped to V-6 and V-8 powered Ram 1500s (we suspect it can), but the brand did reveal that the special edition will come bundled with the typically optional 4×4 Off Road Group package. This particular package brings a number of off-road focused upgrades to the truck including all-terrain tires, heavy duty shocks, rugged tow hooks, hill descent control, and strategically placed skid plates to help protect vital components like the fuel tank from suffering damage when the truck is thrown around on rough trails.
Sales of the Ram 1500 Built to Serve Edition will commence later this year when the first two colors in the fold (Anvil Blue and Billet Silver) make their way to dealer showrooms. The other colors will gradually make their way during next year, with more information being released closer to the variant’s official launch.
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