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Behind the scenes: Reasons for buying a new truck for the channel

buying a new truck

Fremont Ford Scottsbluff, Nebraska, is one of few local dealers I’ve been actively working with to purchase a new truck. (Photo courtesy of Fremont Ford)

Looking at the current growth of this media outlet (website and YouTube channel), it is quite clear to me, the next step is to start doing longer and more in-depth reviews of various trucks and SUVs. This and the many reasons listed below, translates into it’s time to go truck shopping. Here are the behind-the-scenes reasons on the why of buying a truck.

Why buy a new truck?

First, as an automotive journalist, I have the opportunity to have week-long “press loans” of a variety of different trucks and SUVs throughout the year. While these loans give a small taste on the overall ownership experience, nothing really replicates actually, well, owning a truck.

Second, on a personal level, I’d like to do more family camping, more work at our farm and more of, well, everything with towing, hauling, hunting, fishing and being outdoors. While I play a lot of golf, I’m missing out during the winter months on being outdoors.

My ’62 Chevy C10 is a great truck, yet he gets a little drafty, cold and cranky in the winter. By purchasing a new truck, I’ll have access to a more reliable winter vehicle as well.

Third, I’d like to do some more driving and capturing unique stories. Press loans typically come with a mileage restriction, and freedom from this restriction will help me immensely especially considering everything in Nebraska and the surrounding states is a multi-hour drive.

Fourth, I really, REALLY do love trucks. I go through periods of time with various SUVs or no press loans at all, and I miss driving a new truck. By having my own truck at my disposal, I’ll also be able to deliver more videos and interesting things I learn owning a truck.

Fifth, and finally, I have a growing tax problem thanks to the success of this channel. Buying a truck this year will likely also mean buying a truck next year, the year after and all the foreseeable future years of owning this media outlet.

The bottom line on buying a new truck

With these reasons, I plan to explore all aspects of buying a new truck. I’ve already done a video on a Sunday shopping trip to several dealers including my local Fremont Ford dealer. I’ve done a virtual truck shopping video with a Live YouTube audience. Also, I’ve done stories and videos on buying a new, first model year of a truck, resale value, 2020 half-ton dependability. Plus, I’ll be doing more videos.

Oh, and what truck? I’ve settled on a 2021 Ford F150 PowerBoost (if I can find one) with a Ram 1500 as the back-up truck.

The reasons for the Ford are really based on it being the newest truck on the market, the PowerBoost being the newest unique engine and how I think views and search traffic will help attract attention. At the end of the day, buying a new truck is a personal as well as a business decision.

Stay tuned as I bring you more stories and videos related to buying a new truck — including driving it home for the first time. I MUST have a new truck in the driveway by December 31, 2020 ,for tax reasons. Tick. Tock. Tick. Tock. Tick. Tock.

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Careful what you buy! Most reliable 2020 full-size trucks ranked


Tim Esterdahl

Automotive Journalist Tim Esterdahl has been a lover of trucks and SUVs for years. He has covered the industry since 2011 and has pieces in many national magazines and newspapers. In his spare time, he is often found tinkering on his '62 C10 pickup, playing golf, going hunting and hanging out with his wife and kids in Nebraska.

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