A new survey released by the website iSeeCars.com looked at the hottest selling used truck as well as hottest selling new truck. While the Honda Ridgeline was on the top of the list for the used truck market, the new truck market saw the Toyota Tacoma claim the top spot.
iSeeCars.com said it “analyzed over 9 million car sales (model years 2019-2021 for new cars; model years 2015-2019 for used cars) from November 2019 through June 2020. Sales made between November 2019 and February 2020 were considered sold during a pre-COVID period; the study focused largely on sales made between March and June 2020. The number of days that each car was listed for sale on iSeeCars.com was aggregated at the model level, and the average days on market for each was mathematically modeled. Heavy-duty vehicles, models no longer in production prior to the 2020 model year, and low-volume models were excluded from further analysis.”
They then complied this top 10 list for new and used pickup trucks:
|Fastest-Selling New and Used Pickup Trucks|
|New Pickup Trucks||Used Pickup Trucks|
|Rank||Pickup Truck||Days to Sell||Pickup Truck||Days to Sell|
|1||Toyota Tacoma||72.6||Honda Ridgeline||51.7|
|2||Honda Ridgeline||77.4||Ram Pickup 1500 Classic||52.0|
|3||GMC Sierra 1500||83.9||Toyota Tacoma||60.5|
|4||Chevrolet Silverado 1500||85.1||Toyota Tundra||63.1|
|5||Toyota Tundra||89.0||Nissan Frontier||65.4|
|6||Chevrolet Colorado||107.3||Ram Pickup 1500||68.8|
|7||Ram Pickup 1500||107.8||Chevrolet Colorado||70.1|
|8||Ram Pickup 1500 Classic||111.7||Chevrolet Silverado 1500||72.4|
|9||Jeep Gladiator||116.3||GMC Canyon||73.1|
|10||Ford F-150||122.8||Nissan Titan XD||73.7|
|11||Ford Ranger||125.9||Ford F-150||74.8|
|12||GMC Canyon||128.8||GMC Sierra 1500||75.7|
|13||Nissan Titan||147.8||Nissan Titan||77.8|
|14||Nissan Frontier||158.3||Ford Ranger||79.2|
|New Truck Average||104.0||Used Truck Average||70.4|
The surprise for most has to be the Honda Ridgeline at the top of the list. Our guess is this is driven by two factors: low volume of used models and savvy consumers. Let’s face it, the Honda Ridgeline doesn’t exactly drive customers to the showroom and the lack of updates means less changes between model years. In our opinion, it is the ideal vehicle to wait on and then find a good deal.
While the Honda Ridgeline might be surprising, the Toyota Tacoma is not. Fans, and consumers, have complained to us for years about how hard the Tacoma is to buy. No, we don’t mean just buying one. We mean trying to buy one through the proverbial buying advice found online or from friends about waiting, finding a good used model, getting incentives, etc. The Tacoma is very hard to buy this way. It is such a high-demand truck, you literally pay top dollar at a dealer or see the truck go to someone else.
Then, there is the used Tacoma market with many people simply telling us the deals are so bad, they just might as well buy a new one.
Our final thought on this list has to the Ford Ranger. While you can pick and choose your truck to focus on and see several that are doing poorly (here’s looking at you Nissan Titan/Frontier), the Ranger is a relatively new truck for the U.S. market. And no, it is not a “new” truck, it is a rebadged global Ranger, but still new to the U.S. market since it was killed off for a few years. Coming in last on the used truck market listing really has us wondering how much consumer demand there really is for this truck and if Ford buyers are simply saying, “eh, why spend that much on a Ranger when I can get an F-150 for less.” Which is exactly the attitude that killed the Ranger in the first place.
What do you think? What stands out to you?