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For reals: Toyota Land Cruiser comes back to U.S.

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Because Toyota USA loves a good tease, it posted a reel on Instagram yesterday with old Land Cruiser logos and the caption: “Nothing better than a comeback story. The legend returns.”

That’s it. No shadowy images or hints on when it will return. Just that it is.

We have to say isn’t much of a surprise. We heard a couple weeks ago from the Australian publication Drive that this was a done deal. Then we saw the new Lexus GX in person, and well, we connected the dots.


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What to expect from the new Toyota Land Cruiser

Since it will be built on the same body-on-frame GA-F platform as the GX, I think we’ll see some similarities in terms of the boxy shape and general size. And since the GX gets an off-road-focused Overtrail trim, I wouldn’t be surprised if we see a Trailhunter version of the Land Cruiser – just like we see on the new Tacoma.

We’ll see some less luxury finishing touches, though it would be nice if the Land Cruiser had a cool box. It will have an “occasional” third row and probably a similar pop-out (not roll-down) rear window.

And, no, it won’t have a V-8. Since Lexus likes to differentiate via powertrains, we might not see the same twin-turbo V-6 that the GX gets, but we’d definitely expect some kind of a turbo 4 – as well as one of the Toyota Hybrid Max powertrains.

The bottom line

We had a feeling when the Toyota Land Cruiser left in 2021 that it would come back. We just didn’t realize it would be so soon. If that Drive article holds true, this is slated to be a 2024 model year, which means we’ll see it revealed well before the end of the year.

The fact that Toyota has already started teaserpalooza is a good sign we’ll see actual sheet metal within a few months.

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Jill Ciminillo

Jill Ciminillo is the Managing Editor for Pickup Truck + SUV Talk as well as a Chicago-based automotive writer, YouTube personality and podcast host, with her articles and videos appearing in outlets throughout the U.S. Additionally, she co-hosts a weekly radio show on car stuff for a local Chicago station. Previously, Jill has been the automotive editor for both newspaper and broadcast media conglomerates. She is also a past president for the Midwest Automotive Media Association and has the distinction of being the first female president for that organization. Jill is also currently a juror for the North American Car, Utility and Truck of the Year (NACTOY).

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1 Comment

  1. Gene June 14, 2023

    I hope it works out where you and Tim get to do dueling reviews on it like you did the Jeep. I think it works well with the marketing and demographics for this rig.


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