Ready, set, go! The EV truck race is on with the Ford F-150 Lightning production beginning at the Rouge Complex assembly line and plans for a massive ramp up for production.
The F-150 Lightning is the first half-ton battery electric truck from Ford and is filled with tech gadgets, massive power onboard capability and range estimates from 230 miles to 320 miles depending on battery choice. It is also sold out for the 2022 model year.
Ford had a big celebration at the Rouge Complex today, April 26, 2022 to mark the kick off for the new electric truck.
The remarks from Ford executives laud the kickoff to the electric revolution and the real transition to electric vehicles starting now.
They also have announced and reiterated their plans to expand production to 150,000 trucks a year which eclipses the total production of the Toyota Tundra and the Nissan Titan combined (per 2021 sales results).
Ford says they have more than 200,000 reservations for the truck with a price range from under $40k for work truck configurations to nearly six figures for fully optioned trucks.
The investment in the plant is estimated at more than $950 million and has created 750 UAW jobs. Ford says their total investment for the Lightning tops more than $1 billion with 1,700 jobs created in five Ford Michigan plants.
This is just the beginning according to the automaker. Ford plans to deliver more than 2 million electric vehicles annually by 2026 accounting for about a third of the company’s global volume on the way to 50 percent by 2030.
This kick off celebration is very important for Ford considering the money they have and will invest in the Lightning’s success. It is also very important for the industry as we are finally seeing massive launches of electric vehicles. Will consumers flock to them? If so, then which ones make it to the top of the sales charts? There is much to be decided in the coming years and it is an exciting time to watch things unfold.