It certainly feels like the 2022 Toyota Tundra has already been revealed. We’ve covered spy shots, uncamouflaged photos, numerous teasers and generally what you can expect from this new full-size truck. And yet, Toyota has not officially revealed the next-generation Tundra.
That changes soon as the reveal of the 2022 Tundra takes place. Then, Toyota will put it on display for the first time shortly after.
So, here’s what we know about the reveal of the 2022 Tundra.
It may be anti-climactic as so much has been leaked already, but Toyota will officially unveil the 2022 Toyota Tundra on Sunday, Sept. 19, at 9 p.m. But that’s all we know right now. Toyota has been unclear about whether the reveal will happen on YouTube, social media or its consumer website.
Toyota provided a 3-second video hinting at the reveal that says nothing more than “Born from Invincible.” This will likely be the theme of the reveal for Sunday night. What exactly that means is to be determined. So, stay tuned.
The North American International Auto Show (NAIAS) or what was referred to as the Detroit Auto Show has not happened since January of 2019. Last year’s show was cancelled due to the pandemic. This was on the heels of the show preparing for a move from January to June.
For 2021 NAIAS is going by a new name (temporarily), Motor Bella, and the show will be completely outdoors with media preview days of Sept. 21 and 22 and then a public show starting Sept. 23 and running through Sept. 26.
Motor Bella will be car focused, with in-car driving/riding experiences and take place at the M1 Concourse in Pontiac, Michigan. It sounds pretty awesome, and many automakers are offering reveals and experiences around product launches.
Toyota announced the 2022 Tundra will indeed make its public auto show debut at Motor Bella.
“We’re excited to show the all-new 2022 Tundra in person for the first time at Motor Bella,” said Joe Moses, general manager, Toyota Marketing, Vehicle Marketing and Communications, Toyota Motor North America (TMNA). “This truck was redesigned from the ground up to deliver exceptional performance, amazing capability, next-level multimedia and retain the quality, reliability and durability for which Toyota trucks are known.”
In addition to the debut of the Tundra, Toyota will have some of its other new products on display during Motor Bella, including the new Corolla Cross, Corolla sedan, Camry TRD, Avalon TRD, RAV4 Hybrid, Highlander, Sequoia and Sienna. Additionally, a Christopher Bell NASCAR Cup Series race car and a retired trophy truck driven by Baja legend Ivan “Ironman” Stewart will be on display.
Product reveals are a challenge for any auto manufacturer, and there have been some big reveals this year — despite the pandemic. The virtual reveals seem to work well, but we are certainly glad to be able to safely but publicly see these reveals up close, too.
A truck like the Tundra can only be “spied” or speculated on for so long until it’s time to get behind the wheels and physically sit in and drive or ride in the truck. We are excited to have this happening soon for the 2022 Toyota Tundra, despite our initial thoughts on the appearance of the new-look Tundra.