Further cutting back its lineup, Nissan has ended the sale of its NV commercial van lineup for North America. The automaker will continue to offer other options however.
Rumored months ago and now confirmed by AutoNews, Nissan’s NV commercial vans will end production of its full-size vans next summer. They build these vans in Canton, Mississippi, and Cuernavaca, Mexico.
The funky looking vans were always a bit of a weird looking model and didn’t compete well with stalwarts like Ford Transit and Ram ProMaster. Currently, Nissan’s market share in the van segment is just 4.9%.
Low sales and stiff competition are the key reasons for the van to stop production. Plus, poor sales of the Titan, which was recently discontinued in Canada, didn’t help matters since most fleet companies like to purchase vehicles from one brand.
Nissan said they will continue to offer other vehicles through a newly created Business Advantage program. These include all models according to AutoNews except for the GT-R.
Purchasing just two vehicles allows commercial customers to get a volume discount and other unnamed perks.
AutoNews further points out the loss of the vans will hurt dealers whom invested in lifts and garage modifications to handle servicing commercial vans.
It also gives customers one more reason to not purchase from Nissan.
We expect the smaller size Nissan Frontier to remain a choice for many commercial customers since all the other midsize pickups have grown making them more difficult to utilize the bed due to a taller sidewall height. However, this advantage will likely go away next year when a redesigned Nissan Frontier hits the market, which is expected to more resemble the current makeup of midsize pickups.
Ultimately, cutting back on offerings means cash savings for an automaker and, for struggling automakers like Nissan, this is a good business move in the short term. In the long run, it does hurt the brand’s chances of ever getting back into the commercial market because if it leaves its dealers and customers high and dry once, then there is no reason it wouldn’t do so again.