After years of rumors calling for its demise, the 2024 Nissan Titan has been officially declared the last model year for the full-size truck.
Our friends at TFLTruck.com had the scoop of its demise, confirming a report they received with Nissan’s public relations team. This is the quote they received:
“Production of the Nissan Titan is scheduled to end summer 2024 at our Canton plant in Mississippi. Under Nissan’s Ambition 2030 vision of an electrified future, we are accelerating the process of transforming the Canton plant with the latest in EV manufacturing technology. This will support production of two all-new, all-electric vehicles. There will be no workforce reductions due to this action.
Titan has been an important nameplate for Nissan in North America for 20 years, and we’re grateful to the dealers, customers, and thousands of employees who have played pivotal roles throughout Titan’s lifecycle.”
This means the 2024 model year with its new SV Bronze package and higher price we reported on a few days ago will be the last of this truck.
With such a hot full-size truck market, one wonders why Nissan would end production of the Titan. Plus, full-size trucks are known to be highly profitable for automakers.
The facts are the truck never took off. It has lagged in last place for sales in all of our quarterly sales reports since it was redesigned. Even after making a host of updates in 2020, the Titan still couldn’t break through in the truck market.
Now with competitors pouring even more dollars into new advanced powertrains, technology and even higher price packages for their top luxury trucks, Nissan just couldn’t compete without investing millions. With lagging sales, it just didn’t look like a good business plan for the automaker.
The 2024 Nissan Titan could be a steal of a truck for anyone looking for a highly capable V-8-powered truck with a great warranty. It is still a competitive product in the market, and if you aren’t a fan of the movement towards small-displacement turbocharged engines or V-8 engines with cylinder deactivation, then this is even more of a reason to find one. That is IF you can find one with production coming to an end.