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Is Nissan bringing out a midsize electric pickup truck?

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A couple months ago, we saw a heritage collection spotlight on the Nissan Stories USA blog. It was of a compact pickup truck concept. We speculated this might be a fishing expedition on Nissan’s behalf, and now a story from Automotive News seems to lend credence to the idea that Nissan is exploring something new in the pickup truck realm, perhaps even a midsize electric pickup truck.

We know the Nissan Titan is dying, if not already dead. And we’ve also speculated that an electric truck might replace it. The Automotive News article adds fuel to this fire – even if it’s slim on concrete details or actual verification.

Instead, you have a Nissan dealer advisory board chairman stating that if you’re walking away from the full-size truck segment, you have to explore other truck options. And he says a midsize electric pickup truck is what dealers are asking for.

Compact or midsize electric pickup truck?

So, will Nissan actually bring out a compact or midsize electric pickup truck? The short answer: We don’t know. But as we’ve said previously, it would make a lot of sense.

The compact pickup truck segment only has two players right now: Ford Maverick and Hyundai Santa Cruz. Neither are electric. And with a General Motors compact electric concept truck surfacing last week, Nissan’s window to do something novel is narrowing.

Then again, a midsize electric truck could be just the thing. Most people don’t tow as much with midsize trucks, so that would eliminate one of the biggest gripes with full-size electric trucks: towing range. So, Nissan could focus on general range and efficiency.

The Frontier has just been redesigned – and looks really good. Plus, Nissan has proven fairly successful in the electric vehicle segment with its Leaf. And, while there are several players in the full-size electric truck segment, there are none in the midsize truck segment.

The bottom line

It’s easy to play armchair quarterback with someone else’s lineup and budgets. But c’mon, Nissan. Do something. This is a real opportunity to change the midsize and electric truck game.

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Jill Ciminillo

Jill Ciminillo is the Managing Editor for Pickup Truck + SUV Talk as well as a Chicago-based automotive writer, YouTube personality and podcast host, with her articles and videos appearing in outlets throughout the U.S. Additionally, she co-hosts a weekly radio show on car stuff for a local Chicago station. Previously, Jill has been the automotive editor for both newspaper and broadcast media conglomerates. She is also a past president for the Midwest Automotive Media Association and has the distinction of being the first female president for that organization. Jill is also currently a juror for the North American Car, Utility and Truck of the Year (NACTOY).

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