When Chevrolet revealed the Silverado EV, people were impressed. In fact, our publisher, Tim Esterdahl, was so impressed, he plunked down some money for a reservation on the Work Truck. He was not alone. According to General Motors CEO, Mary Barra, there are more than 110,000 reservations (at $100 each) for the upcoming electric Chevy truck. That presents an interesting dilemma for the automaker.
Just how long will it take them to fulfill all those reservations (assuming everyone decides to convert their reservation to an order)? At GM’s current EV production output, Esterdahl and others who reserved a Silverado EV may not get their truck until 2025. For real.
Who is going to wait that long? And did GM bite off more than it can chew by putting too many EVs into production at once?
According to a story in Reuters, Barra addressed investors recently and promised a big increase in the company’s EV production. Barra said GM is planning to produce 400,000 EVs in North America during 2022 and 2023. That sounds like a big number, and it is, but it may not help the Silverado EV turnaround time.
If in fact, there are 100,000+ reservations, that would mean 25% of the entire EV output would have to be dedicated to Silverados, and that doesn’t seem feasible. Assuming that GM can produce 50,000 Silverado EVs by 2023, that would leave half of the reservations unfulfilled by the end of next year.
If they can triple that output to 150,000 units by 2024, that would mean that most, if not all the pre-orders for the Silverado wouldn’t arrive until late 2024 or early 2025. And that doesn’t take into account additional orders, dealer deliveries, etc.
Ford ran into the same issues with the launch of the Ford Bronco — and that’s not even electric.
GM has a multitude of EV products including the GMC Hummer, Cadillac Lyric and Chevy Bolt. And there’s the upcoming GMC Sierra EV, too. Increasing production is good and obviously needed, but spread out over several vehicle production lines, won’t accelerate the Silverado EV in time to keep up with demand.
A statement from General Motors said: “As we have said, we have announced battery cell and assembly capacity investments that will give us more than 1 million units of EV capacity in North America by the end of 2025.”
According to information from Reuters, production of the all-electric Cadillac Lyriq is expected to increase to 25,000 units this year (up from 3,200). GMC Hummer EV production is expected to increase to 21,000 units (from 3,800), and after it was shuddered due to a battery recall issue, the Chevy Bolt is back in production as yet another EV.
Then there was the head-scratching news that GM would squeeze out EV versions of the Equinox and Blazer before the SIlverado EV.
There are around 50,000 reservations already for the Hummer EV and the aforementioned 110,000 reservations for the Silverado EV. Even with the increases mentioned, that still puts GM behind the curve in demand versus output.
We agree the Silverado EV is pretty cool. But is it cool enough to wait 3 more years for? Meanwhile Rivian is cranking out electric trucks and SUVs from two different plants, and Ford has already started pre-production on the F-150 Lightning. Then there’s Tesla looming with the Cybertruck, although they’ve certainly suffered many setbacks along the way. GM seems to be playing catch up with these other EV options.
The real question is: How patient will people be for the Silverado EV? Is it so good they’re willing to wait years to get one, or will they just opt for another EV?
How long would you wait if you really wanted a Silverado EV? Leave us your comments below.
First off hey GM Get your head outta your ASS, if you tell people you’re coming out with a NEW SILVERADO, (EV) make sure you have them Available, American’s are Compulsive buyers, if they SEE it they WANT IT & THEY WILL Shell out the MONEY, But Tell them they’ve gotta wait 2-3 YEARS !!!…… YOU WILL LOSE Those FAITHFUL CHEVY BUYERS To ANOTHER BRAND, GUARANTEED, ….FORD, CADILLAC, TESLA, HONDA, KIA…ETC…..IT’S DEFINITELY FOOD FOR THOUGHT 😎
I like to buy one of the Chevy Silverado EV, but I cannot wait for it more than 12 months and that’s it.