Obviously the Rams vs. the Bengals (as a lifelong Bengals fan, I can’t believe I’m even typing this) are the star attraction during Super Bowl 56. But for people who are more into the spectacle than the game, there are some great commercials that will help hold your attention in between the action.
We compiled a list of the best Super Bowl 56 commercials featuring trucks and SUVs. Here’s what to keep an eye out for.
This 60-second spot from Nissan mostly features the sexy new Nissan Z, but there’s also an appearance by the upcoming Nissan Ariya, the brand’s all-electric SUV. The Ariya isn’t the only star making cameos in this Hollywood-produced spot as it stars Eugene Levy, Brie Larson and Dave Bautista. Ariya is a part of Nissan’s plan for the future, which includes a newly developed electric platform that will be shared across multiple vehicles. Nissan calls it the NEXT global transformation. There will be four Nissan Ariya models available initially, each equipped with an advanced liquid-cooled 87 kWh Lithium-Ion battery (usable battery capacity), CCS quick charge port, available ProPILOT Assist 2.03, wireless Apple CarPlay and wired Android Auto, a lounge-like premium interior and Nissan Safety Shield 360. Nissan says additional models will be available at a later date. P.S. Be sure to stick around for the commercial’s outtakes.
The Robo Dog may end up being one of the hidden stars of all the Super Bowl commercials. First, it’s cute as heck and features a classic song from Bonnie Tyler. The Robo Dog commercial features Kia’s new 2022 EV6 all-electric SUV. The EV6 will be the first of 11 EV models coming from Kia as part of its global electrification strategy. The 60-second spot features Robo Dog but will also stretch into other platforms including a Robo Dog “Turn Around Dance” on TikTok and a QR Code-based “Robo Dogmented Reality” experience that allows users to search for adoptable animals in their local areas through a partnership with the Petfinder Foundation.
BMW spared no expense with their Super Bowl spot titled Zeus and Hera. It stars two huge Hollywood names in Arnold Schwarzenegger and Salma Hayek as the “retired” Greek Gods Zeus and Hera. The monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbors’ constant requests to charge their electric golf carts and hedge trimmers. Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus’s life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband’s electric mojo. The 60-second spot features fully electric BMW iX Sports Activity Vehicle. Alongside the BMW iX, BMW will also launch the fully electric BMW i4 four-door Gran Coupe in the U.S. next month as the company takes a major step toward its stated goal of reaching global sales of 50% electric vehicles by 2030.
Toyota will have a series of spots, including a heart-warming, tear-jerker type of commercial about a pair of paralympic Gold Medalist brothers. It’s more brand-centric than vehicle specific, but the brothers will surely tug at the heart strings and resonate with those who like their SB commercials to have a little emotion. On the lighter side, “The Joneses” from Toyota featuring the 2022 Tundra shows Leslie Jones, Rashida Jones and Tommy Lee Jones trying to outrace each other in various iterations of the next-gen Toyota Tundra, including the new hybrid-only TRD Pro. The full spot will air during the Big Game, but you can see the three teasers featuring each actor by clicking on their names in the previous sentence.
A lot has been written about General Motors’ Ultium battery platform that will power a long list of electric vehicles, including the all-electric Silverado. GM spotlights their electric future in an “evil” way with Mike Myers returning as Dr. Evil. The star-studded 60-second spot ends with a glimpse of the 2024 Silverado EV. And of course there’s the entire cast of Dr. Evil and the whole shtick involved with that. This comes off as a light-hearted way to show GM’s ambitious all-electric plans.
Speaking of Silverado, you may have already seen this second GM spot dedicated strictly to the 2022 Silverado, which dropped early. But we love it so much, we had to include it. The ad, called Walter in Winter, features Walter the cat who acts like a dog in all capacities. For any animal lover out there, this commercial will resonate because “it’s like nobody’s ever seen a cat before.” Other than Walter, the star is the Chevy Silverado Trail Boss and the commercial showcases the ability of this truck.
GM continues its marketing deluge during the Super Bowl with the world-premiere of the Chevy Silverado EV. This all-electric truck is featured in a Soprano’s-inspired commercial called “New Generation.” If you watched the HBO series The Soprano’s, New Generation is a modern interpretation of from the original driving scene, including Jamie-Lynn Sigler, who played Meadow, with a lollipop instead of Tony smoking a cigar, and it includes a happy reunion between Meadow and Robert Iler, who played her brother A.J. This commercial surprised all of us, as GM kept it under wraps with nary a leak. This isn’t surprising since the 2024 Silverado EV is one of the most important vehicles hitting its electrified product lineup.
I will be watching the game in a crowded sports bar and won’t hear the ads. And frankly, I’ll be a nervous wreck about the game and hoping for a Bengals win. But for those watching at home or at a Super Bowl party there are some great commercials to keep you entertained. The major theme of these truck and SUV commercials is electrification. That is the future of the industry and it’s quite evident in these commercials.