The 2022 Ford F-150 is facing a price increase, according to a dealer memo sent out and obtained by the f150gen14.com forum. The letter is filed as “competitive pricing actions” and impacts anyone who did not place an order by February 14, 2022.
The memo does outline those eligible for price protection:
With so many dealer markups stealing headlines, it’s important to note this increase has nothing to do with that practice and comes straight from Dearborn.
The price increase affects every trim of the 2022 F-150 from the base XLT all the way up to the Tremor. Each of those trims will see an increase of $1,500. Meanwhile the Raptor will see a $3,300 increase on the MSRP. We don’t know the pricing yet for the V-8-powered Raptor R, but whatever that price was supposed to be probably got an increase as well. We’ll likely have to wait until fall when orders open for that one.
There are two other F-Series increases we know about. Any truck that receives the STX appearance package will see a $500 increase. And even Ford’s Super Duty truck line will see an inflationary price increase of $1,000.
The F-Series is not the only Blue Oval vehicle facing a price increase. In fact, in the memo, most nameplates are mentioned — including Mustang, Escape, Edge and Explorer.
The 2022 Ford Escape sees an increase ranging from $350-$575 for various trims. And features such as the cold weather package, panoramic sunroof and technology package see increases ranging from $50-$200.
The Edge will get a straight $750 increase across the board, and the 2022 Explorer will see increases between $500 and $1,100.
There were no references to increases on the F-150 Lightning or the Maverick.
The new vehicle industry has seen prices spike 9.8% since last year, and the average transaction price for a new vehicle in 2022 is nearing $47k.
Companies like Ford Motor Company are passing their increases down to their customers. But we’ve got to ask when customers will get fed up? What exactly is the price line that customers won’t accept? We clearly haven’t reached the breaking point yet, and only time will tell.
One thing is for certain, with microchip shortages, supply chain issues and workflow stoppages, Ford (and other manufacturers) have had a tumultuous time. Adding a price increase to an already annoyed customer base is bold. Will they stay loyal? That’s yet another unanswered question for Ford, and we all might know that answer soon.