First, it was the hybrid Maverick that was too popular to produce, now in the first month of the full model year, Ford Motor Co. has stopped taking orders for the 2022 Maverick period.
As reported by Ford Authority, which had access to a dealer memo, the automaker has stopped taking reservations for the 2.0-liter EcoBoost version, but dealers will have until 10 p.m. on January 27 to submit orders already placed.
It’s a good problem to have, I suppose, to be so popular that you hit your maximum output so quickly. Heck, Ford encountered this with both the Bronco and F-150 Lightning, too. But Ford smartly increased production of the Lightning to accommodate the demand. Will it do the same for the Maverick?
Since both the hybrid and the gas-powered EcoBoost versions have hit production capacity for 2022, you’ll have to be patient if you’re looking to purchase the award-winning pickup truck.
Ford won’t resume taking orders until late August, but those will be for the 2023 version of this compact pickup truck. If you did place an order for a Maverick through your dealer, you might want to follow up with it to make sure it converts that order with Ford before the deadline. Otherwise, you may find yourself waiting up to a year for your truck.
The final number of 2022 Mavericks that will be produced is not known, but Ford had confirmed orders exceeding 100,000 late last year, which spurred it to stop taking orders on the hybrid variant. So, it’s not unrealistic to think there were up to 125,000 Mavericks ordered by an enthusiastic consumer base.
The Maverick seems to fill a niche in an undefined segment that currently is only occupied by one other competitor – the Hyundai Santa Cruz. Just how long other automakers, like GM and Ram, will allow Ford and Hyundai to grab these new buyers remains unknown. But with unfulfilled orders and still-high demand, it stands to reason there’s room for more competitors to swoop in and take these frustrated Maverick customers away.
The Maverick is manufactured in Hermosillo, Mexico, and shares the platform with the Bronco Sport and Ford Escape. Since the Bronco Sport was also launched within the last year, the Mexico plant is likely swamped and at a capacity.
Ford is onto something here with the Maverick. Forget the accolades and awards, however, because it seems Ford has managed to find an emerging untapped segment in the auto industry. That’s rare these days.
Unfortunately, Ford is now facing the same problem it faced with the iconic Bronco and the revolutionary F-150 Lightning. Now, will the 2022 Maverick also face the same nasty dealer markups? Let’s hope not!
Just how long will Ford loyalists wait for their vehicles? Ford needs to find a way to increase production to meet the demand ASAP. A good problem to have to be sure, but a problem nonetheless.
Confirmed order 6/23 for Maverick Hybrid… Either I ordered everything that is in short supply or Ford dislikes my mega South Carolina dealer… crickets from Ford and my dealer
Rode In one. The eco version.
Very Good Vehicle.
Loads Of Low End Torque.
Go Try One Out.
You’ll Like It.