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“Adventure starts where the road ends” is a great marketing slogan. But it also rings true for Nissan as it showcases some concept builds at this year’s Specialty Equipment Market Association (SEMA) show in Las Vegas.

In addition to a couple of sweet car builds, including an awesome safari inspired throwback 240Z, Nissan will showcase Project Overland versions of the Frontier and Pathfinder along with the Frontier that competed recently at Rebelle Rally.

Nissan Project Overland Pathfinder

During SEMA, Nissan will showcase one of two Project Overland concept vehicles.

The Pathfinder receives the full Overland work up and the result is a one-of-a-kind custom SUV that showcases how with just a few modifications, the Pathfinder can live up to its name – as in find a an off-the-beaten path and take it.

Upgrades to the Pathfinder Overland include a number of special modifications, starting with a prototype NISMO Off Road 2-inch lift kit featuring custom Bilstein-sourced high-capacity monotube gas-pressurized shocks. The Nissan Pathfinder Project Overland rides on custom 18 x 8-inch NISMO Off Road wheels mounted with 265/60R18 Maxxis RAZR AT tires.

Nissan’s performance parts NISMO will be on heavy display during SEMA and the Overland Pathfinder will be used as a demonstration for many of these parts that add performance and aesthetics.

Some of the exterior modifications that can be added include a NISMO Off Road roof rack, ROAM Adventure Company 83L Rugged Cases, NISMO Off Road 6-inch Driving Lights, a custom fabricated front bumper guard with Rigid 4-inch D-Series driving lamps, custom fabricated rock rails and RIGd UltraSwing Multi-Fit Hitch Carrier with UltraTable.

There’s even a camper conversion kit that will be set up next to the Pathfinder including a kitchen and sleeping platform system, for the true off-road experience.

Nissan Project Overland Frontier

The Project Overland Frontier seen at SEMA is desert-ready starting with a NISMO Off Road Performance Suspension Kit with a 2-inch front lift.

The rear of the Frontier features performance shock absorbers with remote reservoirs provide improved damping and greater fade resistance, also from NISMO. Custom NISMO Off Road rear leaf springs provide a 2-inch lift and greater load-carrying capacity and 17 x 7.5-inch NISMO Off Road AXIS wheels with 285/70-17 Maxxis RAZR MT tires complete the package.

As is the case for most automakers, the SEMA show is meant to be a showcase of how customers can trick out their vehicles, and the Nissan display shows it in a very realistic way with the Frontier Overland.

There’s a long list of modifications both inside and outside for the Frontier, including a modified exhaust.

Nissan showcases other aftermarket partnerships for the Frontier as the interior is highlighted by a Garmin Overlander all-terrain GPS system, Garmin PowerSwitch digital switch box for electrical accessory control and a 67 Designs Device Mounting System.

Nissan Rebelle Rally Frontier

We are huge fans of the all-female desert rally race known as the  Rebelle Rally. Nissan has been a participant in this event since it began six years ago, and the Frontier that finished sixth in the race will make its way to Vegas and SEMA.

Team Wild Grace’s NISMO Off Road-equipped 2022 Nissan Frontier PRO-4X features some modifications to make it rally ready. The modifications to this Frontier include: driving lights, performance suspension, cat-back performance exhaust and Axis wheels.

The drivers of this Frontier, Sedona Blinson and Lyn Woodward, will make an appearance at SEMA on November 2 and talk about what it was like to compete in this endurance race.

The bottom line on Nissan’s SEMA vehicles

NISMO parts will be the focus of Nissan’s booth during the show. But what is nice about Nissan’s display is it doesn’t have too many outrageous customs that are unrealistic. Rather the automaker showcases how you could reasonably modify a Pathfinder or a Frontier or a Titan to make it your own — or to add some rugged features.

SEMA, the premier aftermarket and parts show, is a consumer-driven show, and certainly the Frontier and Pathfinder vehicles at Nissan’s booth will show how consumers can modify these vehicles. It takes place November 2-5 in Las Vegas.

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Jimmy Dinsmore

Jimmy is News Editor for PickupTruckTalk with an expertise in new vehicles. He is also a Ford Mustang historian having authored the book Mustang by Design (available on Amazon). His second book, about the history of Ford's F-Series truck comes out next year.

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