Nissan announced the 2022 Frontier pricing, and it should surprise no one there’s a price increase over the current-generation model.
However, it may surprise you to know what that increase is and how it stacks up against other midsize trucks.
Complete pricing for the 2022 Frontier is listed below in the table, but here’s the interesting thing: The base price for the Frontier increases by just $635 for the next-gen vehicle.
While the engine is the same as the 2021 model, pretty much everything else changes. You get much more rugged styling, increased bed utility, standard safety tech, USB-A and USB-C ports, standard Apple CarPlay/Android Auto, Zero Gravity seats and under-seat storage. All, for just an extra $635.
What’s even more interesting is the top-end price for the PRO-4X doesn’t increase. In fact, it goes down by $625 – almost exactly the same number as the increase to the base. As you will note, however, there are some steeper increases in the middle.
|Nissan Frontier S King Cab 4x2||$29,015||$28,340|
|Nissan Frontier S Crew Cab 4x2||$30,515||$29,450|
|Nissan Frontier SV King Cab 4x2||$31,715||$29,220|
|Nissan Frontier S King Cab 4x4||$32,215||$31,230|
|Nissan Frontier SV Crew Cab 4x2 SWB||$33,315||$30,350|
|Nissan Frontier S Crew Cab 4x4||$33,515||$32,840|
|Nissan Frontier SV King Cab 4x4||$34,915||$32,110|
|Nissan Frontier SV Crew Cab 4x2 LWB||$35,215||$32,960|
|Nissan Frontier PRO-X Crew Cab 4x2||$35,415||n/a|
|Nissan Frontier SV Crew Cab 4x4 SWB||$36,315||$33,540|
|Nissan Frontier SV Crew Cab 4x4 LWB||$38,215||$33,960|
|Nissan Frontier PRO-4X Crew Cab 4x4||$38,415||$39,040|
The Nissan Frontier is not a volume seller. It sells about half as many trucks in a year as the Ford Ranger, and only a quarter of the trucks that Toyota Tacoma sells. While a lot of that likely was due to the fact Frontier was O-L-D, I think another factor could be price.
Frontier is expensive for what it was, and perhaps what it will be.
Base price for the Ranger is just under $27k, and the base price for Tacoma is under $28k. So, the base price of the Frontier, for me, has always been a puzzler. I mean, was Nissan trying to price itself out of the market? Did it intend to be a very niche product?
When you look at the base prices of all the trucks, Ranger, Tacoma and the Chevy Colorado are all less than Frontier – and they all have a huge and loyal fan base. The GMC Canyon is similarly priced and gets half the sales Frontier does.
The two outliers in the midsize truck segment are the Jeep Gladiator and Honda Ridgeline – both of which have base prices in the mid to upper $30k range. And both of which are niche products.
However, if you look at the top-tier pricing of the vehicles, the story changes drastically. The Frontier keeps its rugged bells-and-whistles model, the PRO-4X, priced less than $40k. Every other truck in the midsize segment has top-tier pricing above $40k – with the Gladiator topping $50k.
Perhaps the moral of the story is this: If you want a base work truck, Ford, Toyota or Chevy will be your best bet. But if you want something extra, you’ll get more for your money with Frontier.
And that could be what Nissan is banking on. If so, that’s an interesting strategy, since more people are opting for the top trims and spending more money on trucks these days.
With new and used truck prices sky rocketing, this is going to be an interesting sales year, and perhaps Nissan managed to hit the sweet spot with its 2022 Frontier pricing.