Just weeks after revealing the all-new Jeep Gladiator pickup truck at the Los Angeles Auto Show, the venerable American off-road brand has put its configurator live on its website.
There, you can build your very own Gladiator—from the entry-level Sport all the way up to Rubicon. But there’s a catch. Since Jeep hasn’t priced the Gladiator yet, you’ll have no idea exactly how much the Jeep truck of your dreams will cost.
I went through and clicked most every reasonable extra on the Rubicon, including cold weather package, body-color hard-top (with headliner), spray-in bed liner, trailer package (which doesn’t include Trailer Brake Control—that’s extra), and Sand-color leather interior seating—just to name a few.
While I loved spec’ing out the thing, I couldn’t help but feel like the truck’s build sheet was starting to read like that of a BMW’s.
I mean: 8-speed automatic, adaptive cruise control, keyless entry, blind-spot monitoring and rear parking assist? I thought Wranglers were supposed to be utilitarian things.
I’ll reserve launching any official complaints about Jeep no longer being Jeep until they’ve priced the Gladiator. However, something tells me the one I built is kissing $70,000. And that just feels wrong, if you ask me.