GERING, Neb. — We Talk Media today announced the launch of We Talk Cars, a new automotive website and media outlet focused on vehicle reviews, comparisons, reliability reporting and consumer-focused automotive news.
The new outlet expands upon the success of Pickup Truck + SUV Talk, an independent automotive publication founded by Tim Esterdahl that covers pickup trucks, SUVs, towing, and automotive industry news. Over the past several years, Pickup Truck + SUV Talk has grown into a multi-platform media brand with a website, YouTube channel, social media presence, and podcast reaching millions of automotive enthusiasts and vehicle shoppers annually.
The launch comes as independent automotive journalism continues to shrink, with We Talk Cars focusing on consumer-first reporting, long-term ownership, reliability, comparisons, and buying advice.
“Many of our readers and viewers own more than just trucks,” said Tim Esterdahl, founder of We Talk Media. “We Talk Cars allows us to expand our coverage and apply the same straightforward, consumer-focused approach to cars, crossovers, and unibody SUVs that has made Pickup Truck +SUV Talk successful.”
The website launches with more than 100 articles covering vehicle comparisons, reliability reporting, owner-focused reviews, and automotive news. Dedicated social media channels and video content will complement the website, providing audiences with additional ways to engage with the brand.
We Talk Cars will be supported by a growing team of automotive journalists, editors, and content creators with decades of combined industry experience.
The launch represents the first step in We Talk Media’s long-term strategy to build a portfolio of specialized automotive media brands serving vehicle owners, enthusiasts, and shoppers.
About We Talk Media
We Talk Media is an independent automotive media company producing written, video and social media content focused on helping consumers make informed vehicle purchasing and ownership decisions. Its flagship property, Pickup Truck + SUV Talk, provides truck, SUV, towing, reliability reporting and automotive industry coverage through PickupTruckTalk.com, YouTube, podcasts and social media channels.
Media Contact:
Tim Esterdahl Founder, We Talk Media [email protected] PickupTruckTalk.com | WeTalkCars.com
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