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2024 Ford F-150: 5 things to know


The 2024 Ford F-150 has been revealed with a variety of big and small changes.

Rather than a completely new truck, this F-150 is a mid-cycle refresh, and in addition to design and tech changes, you’ll see a massive reduction in options. Ford Motor Co. has eliminated a lot of different configurations by making more stuff standard across the board — like the 36-gallon gas tank — as well as packaging previous stand-alone options together.

Exterior changes

Starting with the exterior, there have been many important updates and changes, including the fact that LED headlights are now standard on all trims. The grille has been updated and each trim has a more unique look. In the case of the Raptor, it is textured, which gives it an even more unique look and feel.

A modular bumper has been developed for Tremor and Raptor, which makes adding Ford accessories or aftermarket items much easier. For example, a dealer can mount a more aggressive bumper and a Warn winch to the truck while retaining the forward camera and parking sensors.

2024 Ford F-150

New Pro Access Tailgate option

Another change to the exterior is the new tailgate. This Pro Access Tailgate is the one Ford says will “end the tailgate wars.”

Unlike the Ram 1500 tailgate with its 70/30 split or GM’s multi-function tailgate, Ford went with a door in the center of the tailgate, which isn’t a complete surprise since we reported on patent filings for this very thing way back in January or 2022.

This door can open and has three stops built in for different degrees of opening the door. For example, when hooked up to a trailer, the door opens 37 degrees to avoid hitting what you are towing. It can also open 70 degrees and 100 degrees. The big perk: easier access to the bed items since the 24-inch tailgate is out of the way.

You can also fold the tailgate down normally, and it still has the ability to have power down and power up functionality.

Entry-level off-road option

Another big change is the popular STX package is now its own trim level and can be combined with the FX4 off-road package for a new entry-level off-road truck option for customers.

The STX used to be an appearance package for the XL trim. It upgrades the tires to 20-inch machined aluminum wheels, body-color match bumpers, grille surround and more. Inside, it upgraded the truck to driver and front passenger manual lumber, Apple CarPlay and Android Auto plus black sport cloth seats.

This trim level can be combined with the FX4 package, which includes more aggressive wheels and upgraded skid plates.

PowerBoost price, availability

Next, the Ford F-150 PowerBoost hybrid will see wider availability and gets an interesting price change. Though we don’t have exact numbers yet, we do know the price point of this powertrain is now the same as the 3.5-liter EcoBoost engine. This pricing infrastructure should make the hybrid even more attractive.

Along with that news, Ford has improved the availability with models from XLT to a new Platinum Plus trim getting this option.

As someone who owned a 2021 Ford F-150 PowerBoost, the Pro Power Onboard is a great feature with either 2.4 kW or 7.2kW of available power. This means you can run a work site, camp site or tailgate for hours. The truck cycles on and off as needed using a very small amount of fuel to charge the battery.

2024 Ford F-150

2024 Ford F-150 tech changes

There are several technology changes for the 2024 Ford F-150 customers will find handy.

First, the 12-inch infotainment screen and digital dash display currently found in higher trims will now be standard across the board. Yup, no smaller screen or analog dash for lower trim levels.

Second, there is a new stolen vehicle alert system. This subscription-based service alerts the owner if their truck is being stolen or moved without their knowledge. The owner can alert a call center through the app to alert the police of suspicious activity.

Also, the system will lock down the technology in the truck so a thief can’t do a master reset of the system. This means, the owner never loses connection with the truck and can access its exact location at any time.

Third, a head-up display is now an option on the F-150 for the first time. This display will show things like speed, direction, off-road features as well as Ford Blue Cruise notifications.

Speaking of Ford Blue Cruise, it is now version 1.2 which means drivers can change lanes by tapping the turn signal and there is a new in-lane repositioning feature. This repositioning means the truck will subtly shift in the lane away from vehicles like a large semi-truck.

Finally, there are now 10 standard driver-assist features like pre-collision assist with automatic emergency braking, lane keep assist and blind spot monitoring with rear cross-traffic alert.

Plus, the back-up trailer assist and hitch assist for towing are still available. The back-up assist allows the truck to back-up a trailer and the hitch assist guides the truck to put the hitch right over the ball on the truck.

The bottom line

The 2024 Ford F-150 may not seem ground breaking in many ways, however, customers and dealers will find lots to like. I know I’ll enjoy less headaches trying to build and price an F-150 with less options. And customers will like the availability of the PowerBoost and the price point. Finally, the STX FX4 truck should be a home run for the right options and (hopefully) a more reasonable price.

Tim Esterdahl

Automotive Journalist Tim Esterdahl has been a lover of trucks and SUVs for years. He has covered the industry since 2011 and has pieces in many national magazines and newspapers. In his spare time, he is often found tinkering on his '62 C10 pickup, playing golf, going hunting and hanging out with his wife and kids in Nebraska.

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1 Comment

  1. Logan September 13, 2023

    Did it seem like the 2024 f150 had more headroom than the 2023? I am 6’9” and wonder how the headroom compares to the Chevy.


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