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2023 INEOS Grenadier: 5 good things, 5 bad things

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Now that the production-ready INEOS Grenadier has been shared with the world, we are diving into the minutia of this utilitarian SUV. We dish about the top five things we love – and the five things we don’t love –  about this French-made, British-backed and German-engineered 4×4. 

Good thing 1: It’s a fresh alternative

Although some swear it’s a Land Rover, this unique non-Rover is manufactured by INEOS Automotive. This built-from-the-ground-up off-roader takes off where the former body-on-frame old-school Defender met its demise. It’s a new four-door 4×4, something different than your typical Jeep Wrangler or Ford Bronco.

Good thing 2: It’s got gobs of off-road appeal

The new Grenadier won’t be available in North America until later in 2023. It’s going to be sold as a 2024 model. But it’ll be worth the wait as it’ll feature a ladder-frame chassis, solid axles, permanent four-wheel-drive with manually operated two-speed transfer case with 4H and 4L, standard center-locking differential with available front and rear differential lockers, skid plates and a host of other heavy-hitting off-road accouterments.

Good thing 3: It’s overland ready

Not only does the INEOS Grenadier feature a wide array of off-road-ready features, but it also arrives from the factory fit for overlanding adventure. Pre-wiring for aftermarket accessories is integrated into the Grenadier, allowing owners the chance to easily hook up auxiliary lights, winches and their oh-so-important coffee maker. Exterior and interior L-tracks are strategically placed for additional cargo-hauling capabilities, too. Customers can also order from a swath of overland-ready accessories such as a flat platform roof rack and a batwing side awning, heavy-duty shovel and tailgate table. 

Ineos Grenadier

Good thing 4: It’s got a quiet cabin

There’s something to be said about off-roading in Scotland in the first-ever INEOS 4×4 when you can clearly chat about bagpipes and whiskey while reviewing a brand-new off-roader. The INEOS cabin is quite quiet, something I wasn’t expecting from a first-time adventure machine. 

Good thing 5: It’s got a toot button (yes, you read that right)

The British think differently – and it shows. INEOS Automotive incorporated a small red button on their steering wheel that simply says “TOOT” with an icon of a bicycle below it. Though it’s meant to give bikers a gentle warning beep to get out of the way, we found out it works for Scottish stag, too. 

Bad thing 1: Great Recaro seats but no height-adjustable seatbelts

There is no such thing as a perfect 4×4. But there are items we’d hope to see in every vehicle—like height-adjustable seatbelts. For shorter people, not having them leads to chafed necks and discomfort after hours of off-roading. We hope this’ll be added before the Grenadier reaches our shores. 

Bad thing 2: Dashboard nameplate, striking in appearance but reflective in nature

Like the Jeep Wrangler, INEOS Automotive placed strategic “Easter eggs” that emblemize the moniker’s name throughout the vehicle. Though the Grenadier’s silver dashboard nameplate is striking in appearance, its distracting silver bar was seen across the windshield during parts of our time with it. 

Bad thing 3: Driver’s side windshield: a triangle of fog, gunk and visual impairment

Our time driving the production-ready INEOS Grenadier 4×4 in Scotland was exactly what I was expecting. Drivers were met with snow and ice, then with cold rain, fog and a constant drizzle that kept us on our toes. During that time, our tester’s windshield developed a triangle of fog and/or debris between the A-pillar and where the wiper blade ended wiping on the inside. It seemed to stay with us throughout the day, no matter how we tried to defrost the window. Admittedly, we were soaked to the bone, too, but we hope this was an isolated issue as it proved difficult to see when making right-hand-turns.

Ineos Grenadier

Bad thing 4: Tiny fonts and symbols, bring back the bold

Now we’re not getting too old here, but we noticed some of the center stack font sizes and heating and air conditioning symbols are small and hard to read when you’re on the move in uneven territory. Surely, some of it’ll become intuitive after initial ownership takes hold, but reading the digital display’s fine print as it changes may prove a continued challenge.

Bad thing 5: Round side vents, cool in design but don’t move easily

Round air vents have gotten popular again, and those found in the INEOS Grenadier are cool in design. However, they feel like they’re made from cheaper materials compared to the rest of the interior and don’t move freely when adjusting airflow. We’ll chock this up to first-time car-maker manufacturing.  Sometimes it’s the small things that go unnoticed.  

The bottom line on the INEOS Grenadier

INEOS Automotive, if you’re reading this, some of these “bad things” on the 2024 INEOS Grenadier are quick fixes or simple wins to implement before you bring this steadfast off-roader to North America. We can’t wait to see it arrive, just in time to shake up our marketplace.

Editor’s note: All photos on this page by Mercedes Lilienthal.

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Mercedes Lilienthal

Mercedes Lilienthal is a contributor for The New York Times, Car and Driver, Forbes, Autoblog, TREAD Magazine and other automotive outlets. She creates award-winning content involving the automotive industry, global travel and inspiring people changing the world for the better. Not only does she write, but she appears on podcasts and radio shows and competes in automotive rallies as competitor/media (partnering with automakers like Jeep, Subaru, and VW). Along with her husband, Mercedes owns three right-hand-drive turbo-diesel 4x4 Mitsubishis: a Delica Space Gear and two Gen 2 Pajeros. They also own a modified daily driver. Her freelance work includes writing, photography and PR/marketing services.

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