With the debut of the 2021 Ford Bronco less than two weeks away, Ford chose to go a slightly different route for its latest round of teaser images which are a tasteful mashup of the classic Bronco and the new one.
While the three teaser images (unveiled via the company’s Instagram page) limit our glimpse of the Bronco to the extreme edges and the mirrors with the bulk of the focus on the old Bronco that makes up the center image. But despite this rather unorthodox approach, there are still some compelling tidbits that can be gleaned form this image.
The newer Bronco featured is a very vibrant shade of yellow, with black trim. This includes a vertical rib that runs along the outer edge of the hood. The side mirrors stick far out from the body, and chunky fender flares promote a trail ready look. The bumpers also look like they can take a beating, and the newer iteration rides on what appear to be knobby off-road tires.
It’s known that the Bronco will most likely be powered by the same 2.3-liter four-cylinder that also powers the Ford Ranger, but it is largely unknown what optional engines will make there way to the revived off-roader. The 2.7 liter EcoBoost V-6 seems like the most compelling suspect, but like a good underdog bet in a Las Vegas sports book, the 3.5-liter twin-turbocharged V-6 also makes a very good case for itself.
Either way, it will need every trick in the book to try and steal sales away from its prime target, the Jeep Wrangler. In addition to stealing sales, the Bronco will also be building a fan base, with Ford pulling out all the stops in a bold attempt to try and establish a fan community that is just as loyal, dedicated and expressive as that of the Wrangler’s large fan club.
While the relentless barrage of leaks and spy photos has largely given the Bronco a very premature digital debut, there are still a number of questions that remain unanswered, so look for those and more to finally be revealed when the SUV makes its global debut on July 13th.
*Update, Ford unleashed two more teaser images and a brief teaser video while we were writing this story. We have added a link to the new round of posts here