Last night at the reveal, Ford Motor Co. didn’t make any grand announcements about pricing for the 2021 Bronco. Instead, they stealthfully hid the information behind the reservation button on the consumer website.
So, even if you don’t want a reservation, you can click on “Reserve Now” and get the full pricing lineup as well as photos of what each trim looks like.
Rather than making you click that button, here’s what you need to know:
So, the price for the Bronco goes significantly higher than we anticipated when we said “just north of $40K” for the Wildtrak trim. Interestingly, however, it’s right in line with the top-tier pricing for the high-end Jeep Wrangler High Altitude.
Because Wrangler has been around longer, there are total of 13 levels, and the pricing increases incrementally as you move through the trims. Because we didn’t want to make you look up that pricing either, here’s the full pricing for the entire Jeep Wrangler lineup:
|Black and Tan||$34,685||$38,185|
As you can see, the base price for the Wrangler Sport and Bronco base are within a couple hundred dollars of each other. The top tier four-door Wildtrak, however, is $1,375 more expensive than the High Altitude.
The First Edition model (which has already been fully reserved, by the way) is an outlier because there will only be a limited production and it basically includes the kitchen sink.
Bronco will also be available with four package options, and the big question mark here will be pricing for those. But here’s what we know about what the packages include and what trims they’ll be available on:
Mid: Two-door intelligent access with lock and unlock functionality, 110V/150W AC power outlet, ambient footwell lighting, auto-dimming rearview mirror, dual-zone electronic automatic climate control, heated front seats, illuminated visor mirrors, remote start system, reverse sensing system, subscription navigation with three month trial, SYNC 4, Ford Co-Pilot360 including pre-collision assist with automatic emergency braking, blind spot monitoring, rear cross traffic alert, lane keep assist, auto high beams and a rearview camera with back up assist grid lines. Included on Outer Banks, Wildtrak, First Edition. Available on Big Bend, Black Diamond, Badlands.
High: Mid Package content plus 12-inch center stack touchscreen, 360-degree camera, additional sound deadening forward sensing system, sideview mirror LED approach lamps d spotlight. Included on First Edition. Available on Outer Banks, Badlands, Wildtrak.
Lux: High Package content plus adaptive cruise control, 10-speaker B&O sound system, evasive steering assist, heated steering wheel, universal garage door opener, two additional front row USB smart charging ports, voice activated touchscreen navigation system, wireless charging. Included on First Edition. Available on Outer Banks, Badlands, Wildtrak.
Sasquatch: 17-inch black-painted aluminum beadlock-capable wheels with 35-inch LT315/70R17 BSW mud-terrain tires, electronic-locking front and rear axles, 4.7:1 final drive ratio, high-clearance suspension, position sensitive Bilstein shock absorbers and high-clearance fender flares. Included on Wildtrak, First Edition. Available on Base, Big Bend, Black Diamond, Outer Banks, Badlands.
The bottom line:
There’s still a lot we don’t know about the new Ford Bronco — including the pricing. While we have the bare bones price structure, we’ll be looking for the package and option pricing as soon as we can get access to build one out.
But at the end of the day, Ford kept pricing fairly close to the Jeep Wrangler, and that was most definitely on purpose.
We’re looking at every aspect of the 2021 Ford Bronco, so be sure to check out our Bronco landing page to catch all our stories, photo galleries and videos.