Ford Motor Co. finally took the wraps off its 2021 Ford Bronco. Set to take on the Jeep Wrangler, this all-new off-road-ready SUV is a throwback to the 1960s styling – with all the modern amenities.
While there is a lot of information (and a fair amount of speculation) floating around about the new Bronco, we wanted to boil it down to the most important things you need to know.
Base price under $30K
Let’s be clear, Ford hasn’t announced any detailed pricing information whatsoever. The only snippet of pricing information they’ve released is the base price for the two- and four-door models, which will be $29,995 and $34,695, respectively – and that includes the $1,495 destination fee.
Since Wrangler is the obvious comparison here, the base price for that two-door model is about $200 less at $29,790, including its $1,495 destination fee. The 4-door Wrangler starts at $33,290, so the Bronco alternative will be a little pricier.
If we wanted to extrapolate a bit, we could guess the Badlands model, which would be the likely equivalent to the Rubicon, will probably start just north of $40K.
2021 marks Bronco’s first four-door model
The original Ford Bronco was a two-door-only model, but with the re-launch of the Bronco brand, Ford adds a set of rear doors. Rather than being just another four-door SUV, however, Bronco has some interesting features that ratchet up the cool factor.
First, on the modular hardtop models it’ll have four removable roof sections that can be removed by one person by unlocking the latches from the interior. Rear quarter windows are also removable without removing the roof panels.
This is the coolest thing by far: the frameless, removable doors can be stored onboard with protective door bags. That’s right – all four doors. This means you won’t have to padlock your doors to a tree and come back to get them – and re-attach them – after a long day of off-roading.
Note: A soft-top is standard on the four-door models, and if you don’t want to choose between soft or hard top, four-door models can be optioned with both.
There are 7 trims for its first model year
Ford calls them “equipment levels,” but that’s just a fancy way of saying “trims.” The breakdown and Ford’s description of each level is as follows:
Base: Designed for customers who want a no-frills 4X4 SUV or for those looking to customize their very own vehicle for rugged off-road adventure.
Big Bend: For customers looking for off-road capability with greater comfort, technology and convenience
Black Diamond:Next-level outdoor adventure adds heavy-duty off-road hardware and marine-grade washout interior.
Outer Banks: For customers who prefer style and technology on-road and off.
Wildtrak: The all-out-desert runner, this model is equipped with the Sasquatch Package, 35-inch tires and seven G.O.A.T. modes including Baja.
Badlands: Designed for the ultimate in off-road capability, this model comes with its own unique heavy-duty suspension that includes a front stabilizer bar disconnect.
First Edition: This model debuts with Badlands mechanicals, Outer Banks interior appointments and rugged Wildtrak exterior features. Only 3,500 are slated to be built.
Be sure to enlarge the images below if you want to see a complete trim breakdown as well as package option levels.
35-inch tires available on every trim
This is kind of a BFD. You don’t have to do modifications or buy non-stock tires and hope they work. Ford is making 35-inch, off-road tires available on every trim on both two- and four-door models – and this is direct from the factory.
While we don’t know what this option will cost, it does open the doors to serious off-road capability at lower price points.
As noted above, the 35-inch tires come standard on the Wildtrak trim.
Made to get muddy inside
If you own a vehicle like the Ford Bronco, you probably have an active lifestyle. Whether you’ve gone muddin’ or got a pooch who got muddy then climbed inside your truck, the new Bronco makes it easy to clean up messes.
Think Honda Element easy to clean.
The Black Diamond, Badlands and First Edition trims will come equipped with washable rubberized floors, integrated drains and marine-grade vinyl seating surfaces that resist mildew.
Worried about the vehicle’s electronics? The instrument panel surfaces are wipeable and switches have silicone seals.
Bronco is all teched out
Just because the Bronco is decked out with off-road capability and throw-back design features doesn’t mean it’s not teched out, too. After Mach-E and F-150, Bronco is the next vehicle in the Ford lineup to get Sync 4, with a 12-inch screen and over-the-air updates.
One of the coolest features, however, has to be the advanced topographic trail maps, which feature content from NeoTrek’s AccuTerra Maps, Trails Offroad trail guides and FunTreks trail guides. With this trail-mapping system, owners will be able to select curated trail maps and then track and share their personal experiences with others.
Other available high-tech features of note: a 360-degree camera system, a B&O Sound System, evasive steer assist, wireless charging, lane keep assist, adaptive cruise control, blind spot monitoring and rear cross-traffic alert.
The bottom line
We’ve been waiting for the Ford Bronco for a long time. A long time. And it looks really good on paper. We love the 1960s-era throwback design details as well as the well-thought-out features.
Though we can’t say for sure until we drive it, Ford might have just found a vehicle to give Wrangler a run for its money.
We’re looking at every aspect of the 2021 Ford Bronco, so be sure to check out our Bronco landing page to catch all our stories, photo galleries and videos.