The 2020 Ford Bronco is arguably one of the most hotly anticipated unveils of the year, with the revived SUV being a key cog in Ford’s broader plans to target Jeep. While numerous leaks have given us glimpses of both the Bronco as well as its smaller counterpart the Bronco Sport, the ongoing COVID-19 pandemic has so far stifled the company’s plans for unveiling it. But while Ford has since confirmed that it will be unveiling the Bronco sometime in spring, a new report from Ford Authority appears to suggest that the Bronco will further enhance its customization potential in a rather creative direction.
According to the publication, the Bronco will be able to be equipped with three different front grille designs. Citing “sources familiar with the project” the publication revealed that three different grille designs will be on hand for customers to choose from. The first of these is dubbed the Modern grille, and it appears that this particular style might have already made its unofficial debut in past leaked images. For those that need a brief recap, the image in question featured a black hued grille with slick headlights and bold BRONCO lettering. As for the Classic, it is roughly what you would expect, with the alleged offering featuring a number of cues that have been borrowed from the past albeit in a package that makes it suitable for modern tastes. The Custom will be the more attention grabbing of the trio, with Ford Authority claiming that it will have “a more shiny and upscale look.” The Bronco Sport is expected to get in on the act too, but the report doesn’t reveal whether all three grille options are available across the entire lineup, or if they will be limited to specific packages and trim levels.
Look for all questions to be answered when the Bronco makes its debut sometime this spring. But the automaker has so far been very quiet with further details on when and how it will be unveiled. Many in Metro Detroit as well as the nation suspected that it could make its appearance at the 2020 North American International Auto Show which was slated to take place in June, before the rapid conversion of the TCF Center into a field hospital scrubbed plans for the show. It would appear however that the pandemic did force Ford to delay the unveiling of the smaller Bronco Sport. That model was supposed to be unveiled earlier this month, but rumors suggest that it is now slated to make its global appearance either in May or June.
The appearance of these two models would be a very key move for Ford which is not only reeling from the effects of the ongoing COVID-19 pandemic on numerous aspects of its operations, but is also still cleaning up damage from the botched launch of the 2020 Ford Explorer. The Bronco and the Bronco Sport would be very crucial pillars for Ford, especially as the Dearborn based company continues its quest to transform into a mostly SUV and pickup focused company.