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Talkin’ Trucks: What is the best-selling truck? Do vehicle warranties matter?


In this livestream, Publisher Tim Esterdahl is running solo and he has a lot to say on the best-selling truck in the U.S., vehicle warranties, why trucks are getting larger and the wild Ford Bronco patent to drive while standing up.

Esterdahl kicks off the show discussing the controversy over the best-selling truck in the U.S. For years, Ford has made the claim they have the best selling pickup with the F-Series. This claim has been questioned since it refers to several trucks, including the F-150, F-250, F-350 and F-450. At times Ford has said, more accurately, it has the best selling pickup lineup.

Looking at the 2023 Q2 sales numbers more closely, Esterdahl discusses the issues with GM’s reporting on trucks. Then, he goes back into the vault to bring up a story he wrote more than three years ago, breaking down how many F-150s he thinks they really sell.

Next, he brings up the topic of vehicle warranties and how they factor into what truck you are buying. This is related to the recent news of the Chevy Silverado 2.7-liter TurboMax engine receiving an additional 40,000 miles of warranty coverage. It is now 6 years, 100,000 miles, which, as it turns out, is the same as our long-term test model’s 3.0-liter Duramax diesel engine. He also discusses the Nissan Titan and when it was touted as the best warranty for a full-size truck.

After this discussion, Esterdahl shares the patents for a rather odd idea Ford has to stand up while you are driving. It is pretty wild.

He then launches into answering viewer questions as well as puts up a funny truck image of a black Dodge tailgate on a white Ram truck.

Finally, he shares information on why trucks have gotten bigger than to changes in the CAFE rules from decades ago. This was related to a viewer question about regular cab, short bed trucks like the one Ram killed a few years ago. Unintended consequences for sure.

Esterdahl and Managing Editor Jill Ciminillo try to do weekly livestreams on YouTube, which are projected out to Twitter, Facebook and LinkedIn. In 2023, they are switching to a Monday/Tuesday schedule at 8 p.m. EST, so be sure to subscribe to the YouTube channel and follow them on social media for the upcoming live episode timing and topics. You can also catch the episode as a podcast on all your favorite podcasting software — just search for Pickup Truck + SUV Talk.

Tim Esterdahl

Automotive Journalist Tim Esterdahl has been a lover of trucks and SUVs for years. He has covered the industry since 2011 and has pieces in many national magazines and newspapers. In his spare time, he is often found tinkering on his '62 C10 pickup, playing golf, going hunting and hanging out with his wife and kids in Nebraska.

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