Speculation is running rampant over a photo posted to Toyota USA’s Instagram account late last week. It’s an image of a truck on a ridge, silhouetted against the sky. Many people think it’s the 2024 Toyota Tacoma.
We’re not so sure.
And when we asked Connor Hoffman, senior product communications analyst for trucks and body-on-frame SUVs at Toyota Motor North America, his reply was: “No comment.”
Which could mean that it really is. Or that it clearly isn’t.
UPDATE: Silhouette teasers are the real deal, plus we know the 2024 Tacoma will get the i-Force Max hybrid powertrain.
However, if it is, this is a deviation from past public relations behavior. Remember then Tundra teasers that kept going and going and going for months? First we saw the front end in May of 2021. Then we saw the engine and the interior in June. The the moonroof and some new features were teased in July. And then we saw the suspension changes in August before the truck was finally revealed in September. You see where we’re going with this?
The 2024 Toyota Tacoma is probably the most anticipated vehicle from the automaker in recent years, so would they slyly post a photo to Instagram without the Tacoma tag and expect everyone to just get it? Was it a marketing mistake? Or is that really just the Tundra?
Feel free to comment below and tell us what you think.
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While the image is a puzzler for sure, here’s what (we think) we know about the 2024 Toyota Tacoma. It’ll have:
All of this is based on educated guesses and spy photos.
We currently don’t have any official teaser images from Toyota that identify the Tacoma. But we know it’s going to have to be revealed soon because 2024. So, stay tuned.
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