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New 2023 Ram 1500 ‘Built to Serve’ model honors EMS

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At the 2022 Chicago Auto Show, Ram Trucks launched its first 1500 “Built to Serve” edition honoring firefighters, and now we see the second model in the series, which honors emergency medical service (EMS) first responders.

This new limited-edition model will be available in the fourth quarter of 2022 and will feature unique paint colors and design elements.

Ram 1500 “Built to Serve” EMS features

While the firefighter edition featured Redline and Diamond Black exterior paint, the Ram 1500 “Built to Serve” EMS edition features Hydro Blue and Bright White paint. The unique interior offers blue accent stitching – as opposed to the orange we saw on the previous model.

Other unique features include “Built to Serve” badging, an all-black grille, 20-inch aluminum wheels with a Technical Gray finish, black exhaust tips, premium cloth or vinyl sport seats, Block Onyx Chrome interior trim, all-weather slush mats and lockable console storage.

Something else unique about the “Built to Serve” models is the inclusion of Velcro panels in specific areas on the front seat so customers can apply their own patches to personalize their trucks.

If a customer opts to add the 4X4 Off-Road Group, additional features for these models include all-terrain tires, electronic-locking rear axle, hill-descent control, front suspension skid plate, steering gear skid plate, fuel tank skid plate, transfer case skid plate, tow hooks and heavy-duty off-road-calibrated shock absorbers.

Trim availability & pricing

The Ram 1500 “Built to Serve” EMS package will be available on Big Horn and Lone Star crew-cab models. These means customers will have the option of the 3.6-liter Pentastar V-6 or the 5.7-liter eTorque and non-eTorque V-8 powertrains.

Base price for these models will be $56,810.

The bottom line

Though we don’t expect a completely new Ram 1500 until 2024, we expect to see a slew of 2023 special editions – including at least one more “Built to Serve” edition honoring the police. Other changes to the 2023 model will be minimal, but include new tech, a new shifter and new mirrors.

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Jill Ciminillo

Jill Ciminillo is the Managing Editor for Pickup Truck + SUV Talk as well as a Chicago-based automotive writer, YouTube personality and podcast host, with her articles and videos appearing in outlets throughout the U.S. Additionally, she co-hosts a weekly radio show on car stuff for a local Chicago station. Previously, Jill has been the automotive editor for both newspaper and broadcast media conglomerates. She is also a past president for the Midwest Automotive Media Association and has the distinction of being the first female president for that organization. Jill is also currently a juror for the North American Car, Utility and Truck of the Year (NACTOY).

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