Ram Trucks gets an Amazon store for branded merchandise

Yes, it’s a slow news day when we report on merchandise sold by an automaker. But this new Ram Trucks Amazon store is kind of cool for a couple reasons — the first of which is that it actually has cool stuff in it.

More than just beer koozies and paper-thin backpacks, this store offers some really nice gear and clothing — from leather satchels  to insulated jackets to (get this) a Ram-branded ping pong table plus accessories. It also offers female-specific clothing, which is nice, because, yeah, girls like trucks, too.

The other thing to like about this store: You can put things in your Amazon cart alongside your Brita filter replacements and Swiffer dusters, and then check out all at once. What’s more, if you’ve signed up for AmazonSmile, a portion of your purchase goes to your favorite charity.

“Opening our dedicated Ram Truck store on Amazon provides an opportunity for our owners and followers in the U.S. to shop for their favorite gear across multiple categories and to encounter a seamless online experience,” said Marissa Hunter, vice president of marketing for Stellantis North America. “The Ram Truck brand featured collections give our devoted followers and Ram truck owners the chance to shop a variety of products from apparel to outdoor gear.”

Categories on the Ram Trucks Amazon store include the following:

• New Arrivals
• Best Sellers
• Apparel
• Gear

The bottom line 

While a lot of automakers offer apparel directly on their consumer websites — and Ram Trucks does as well — but this is a novel way to hit people where they shop and make it easier for them to buy branded gear.

Speaking of branded gear (cough), we’d be remiss if we didn’t point out we have our own store (including women’s apparel), you know, in case you wanted a T-shirt or something to support us.