It seems the new PowerBoost hybrid powertrain has led to the demise of the 3.0-liter Power Stroke diesel engine with Ford confirming the half-ton diesel is no more for the F-150.
In an official statement to TFL truck and through dealer memos sent out late last week, Ford laid out the reasoning behind the demise of the 3.0-liter Power Stroke diesel.
Ford issued this statement:
“Yes. The 3.0-liter V6 Power Stroke diesel engine is being removed from the F-150 lineup. Our customers overwhelmingly order our EcoBoost V6 gasoline engines. For customers who need maximum towing torque, we now offer the F-150 PowerBoost as the ideal combination of capability, power, and fuel efficiency, which wasn’t available when Power Stroke was introduced.”
Various outlets also reported a dealer memo went out confirming the end of the engine as well as the timing of its demise, first posted on the F150gen14.com forum. The memo states orders need to be placed by July 16, 2021, and cites both the “global semiconductor shortage, and to maximize production to meet customer demand,” according to MC&T.
Since the launch of the 3.0-liter Power Stroke diesel, the engine was always an oddball for the automaker making its EcoBoost lineup of engines its focal point. The launch of the PowerBoost, aka hybrid engine, also helped seal the deal on the diesel.
The hybrid puts out an impressive 430 horsepower and 570 pound-feet of torque with 600 pounds more towing capacity (12,700 to 12,100 pounds) and more payload with a max of 2,120 pounds versus 1,840 pounds for the diesel. For the Power Stroke, the 250 horsepower and 440 pound-feet of torque just doesn’t measure up to the PowerBoost’s impressive numbers.
Fuel economy is similar with the PowerBoost achieving an EPA-estimated city/highway mileage of 24/24 MPG while the Power Stroke diesel returned 20/27 MPG.
Plus, the addition of Pro Power Onboard and the marketing behind the PowerBoost really didn’t help the Power Stroke diesel at all.
Besides the hybrid hurting the diesel engine’s popularity, its performance was always behind the competition. The aforementioned fuel economy was significantly less than both the Chevy Silverado 3.0-liter inline 6 diesel as well as the Ram 1500 EcoDiesel V-6, which both easily eclipsed the 30 MPG mark in 2WD.
Plus, Chevy with its $995 upcharge for its diesel makes the Power Stroke seem really expensive.
In comparison, the Power Stroke diesel, available in SuperCab and SuperCrew configurations, had a $4,995 premium on the base model. This was the highest upcharge on any engine option for the Ford F-150 with the hybrid undercutting the diesel by $500 on the various trims it was available.
Dropping the Power Stroke 3.0-liter diesel from its lineup just makes sense for Ford. The company didn’t have a competitive advantage, they weren’t supporting the 3-year-old engine much in terms of marketing, and it wasn’t a big seller thanks to the high price point.
For Ford, the path looks much brighter for hybrid gasoline technology with its current strategy.