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Ford dominates? Ford fleet business vs competitors


Every wonder why the Ford F-series is the best selling truck on the marketplace? We get some more information on Ford’s fleet business and how the overall fleet business is these days. Publisher Tim Esterdahl interviews Kathyrn Schifferle, Founder and Chief Vision Officer, for Work Truck Solutions.

Commercial vehicles are different. They are customized for the work they will need to do, and in the past you’d have to go to a dealership to find or order a fleet vehicle. These weren’t something you could find online because the VIN information isn’t updated when all of this “upfit” takes place. Schifferle helped to develop a tool for dealer websites to help customers find these upfit trucks locally and in return was able to gather information on the fleet trucks being sold, and not just how many of each brand, but what types of upfits and the intended use of the vehicles.

Is the commercial truck market healthy?

Schifferle says in the last few years the lack of inventory has hurt the market, as fewer trucks were built overall. But in the past 6 months we’re seeing the inventory being rebuilt and new tools being developed to help workers order upfit work trucks.

New available, on-lot inventory available now is up 24%. And right now the commercial vehicle market is looking not just stable, but growing!

Another good sign for this market is that FordPro.com and GMenvolve.com both recently launched by OEMs for business to business relationships, proving that OEMs are starting to put some real focus on their commercial customers.

How big is the Ford fleet business?

Fifty percent. That’s the market share that Ford holds. This is huge considering the many brands that produce commercial vehicles. Not surprisingly, GM is No. 2 and follows pretty closely with Ram coming next. But you’ve still got Mercedes, Volvo, Nissan and a whole host of larger vehicle brands like Peterbilt and International, which makes that 50% look a lot bigger than you might originally think. The other surprising fact is it’s not just pickup trucks that are included in these numbers. This includes everything from upfit hatchbacks to dump trucks, chipper trucks and snowplows.

Are electric fleet vehicles catching on?

At the end of this video Esterdahl asks Schifferle about electric fleet vehicles and whether or not they are going to be a big deal for commercial fleets. She says this depends on the size of the company and the use case such as geography. It can be hard to have 100% uptime in colder regions. Interestingly, the Ford fleet business has recently announced they are looking are backing off 100% electric for fleet vehicles and going back to hybrids because they aren’t seeing the interest in all-electric for fleets.

Join us for an educational and very interesting interview

As a consumer who drives a truck, and a journalist who has attended many press conferences and launch events, I have never learned as much about commercial fleet vehicles as I did in this 24 minute interview. If you’ve read this far you absolutely must watch the video and let us know in the comments what you learned that you didn’t know before.

Ready to shop for a commercial vehicle? Visit comvoy.com to search for what you need!

Erica Mueller

Erica Mueller is a Texan, which means she believes that trucks are family vehicles and giant SUVs make good second cars. As part-time auto journalist for almost a decade, Erica enjoys driving all kinds of vehicles and sharing her experiences with others. Erica is the secretary of the board for the Texas Auto Writers Association as well as a contributor at A Girls Guide to Cars.

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