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Ram Rampage confirmed for U.S.?

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Ram’s smallest truck is currently a full-size 1500. In what appears to be the year of the midsize truck, Ram is missing out big time with all the other major players producing all-new trucks. We’ve heard rumors for years about the comeback of a midsize Dakota, and frankly we’re sick of it. Now, we have Ram Rampage rumors swirling, and The Drive appears to have received direct confirmation the rumors are true.

Tick tock, Ram. It’s time.

So, is this for reals?

The Drive seems confident that it is. The American publication has a “well-sourced informant” inside Stellantis (Ram’s parent company), who says not only is this a thing, but the reveal is also slotted to happen this year. <insert chin rub emoji>

Not to be a skeptic, but the smaller-truck rumors have been going on for far too long for us to go whole-hog in on belief that this is happening.

However. We do know Ram showed a midsize (or smaller?) truck to dealers back in March, and the reception was overwhelmingly positive. Former Ram CEO Mike Koval had gone on record saying that if the dealers liked the concept, then it was highly likely it would be built.

So, there is that.

Ram Rampage

Would Ram Rampage be midsize or compact?

The big question for the U.S. market is whether the Ram Rampage would be the size of a Ford Maverick or a Ranger. The pickup truck revealed for the South American market is a unibody construction, so if the idea is simply to bring this truck up north, that suggests compact.

Plus, why would you bring a midsize truck to the U.S. and not call it the Dakota?

If you’re smart, you wouldn’t.

Thus, if this is a thing, we’re banking on it being compact.

But what about the ‘chicken tax’?

If you aren’t familiar, the U.S. has this thing about importing trucks. They don’t like it. Which is why we don’t see things like the V.W. Amarok over here. The U.S. even goes so far as to impose a 25% tariff (the so-called chicken tax, long story, go to Wikipedia) on trucks built outside the U.S., Mexico or Canada.

As The Drive points out, the Rampage is slated to built in Brazil, which would subject to the tariff. And, as the Autopian points out, it could be built in the Toluca Assembly plant (Mexico), which builds the Jeep Compass. Why is that important? Compass and Rampage will share the same platform.

The bottom line

While we think it would be a good idea to bring the Ram Rampage to the U.S., and there is a way to build it and avoid the chicken tax, the question remains: Will they or won’t they?

Obviously, there are modifications that would need to happen for the North American market, so it’s not an easy slam dunk. But it is an easy layup.

C’mon, Ram. It’s time. Shit or get off the pot.

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Jill Ciminillo

Jill Ciminillo is the Managing Editor for Pickup Truck + SUV Talk as well as a Chicago-based automotive writer, YouTube personality and podcast host, with her articles and videos appearing in outlets throughout the U.S. Additionally, she co-hosts a weekly radio show on car stuff for a local Chicago station. Previously, Jill has been the automotive editor for both newspaper and broadcast media conglomerates. She is also a past president for the Midwest Automotive Media Association and has the distinction of being the first female president for that organization. Jill is also currently a juror for the North American Car, Utility and Truck of the Year (NACTOY).

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