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Consumer Reports says: Don’t buy the 2023 Ford F-150

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We try to keep up with the Consumer Reports reliability rankings and posted our most-reliable full-size trucks story for 2023 back in February. Spoiler alert: The 2023 Ford F-150 didn’t make the top three.

Now, in a recent article, the folks at Consumer Reports take it one step further, saying this is one high-selling vehicle you should avoid.

The publication’s quick take on the vehicle, without mincing words, says the truck’s ride, handling and reliability come up short.


ALSO OF INTEREST: With various spy shots floating and news about fewer options for 2024, we’ve compiled a “what to expect” for the 2024 Ford F-150.

What’s the alternative to the 2023 Ford F-150?

CR does offer an alternative, but because it’s under a paywall, we won’t spill the beans on their recommendation. You’ve got to pay to play.

What we will say: Both Ram 1500 and Toyota Tundra top the F-150 in predictive reliability. And there are pros and cons to both of those trucks.

The Ram 1500 was last redesigned in 2019, but that next-gen truck was so far ahead of the competition when it launched, everyone has been playing catch up since. It’s attractively styled, has all the updated infotainment tech you could want and has a lot of options from base to lux-level trims.

We have more of a checkered past with the 2022 Tundra since we bought one for the channel and, well, didn’t love it as much as we wanted to. However, it’s got a slick infotainment system, fresh styling and a hybrid option for better towing capability. Plus, a lot of the bugs from 2022 should have been worked out for 2023.

The bottom line

Obviously, beauty is in the eye of the beholder, and you’ll buy what you want – especially if you’re brand loyal. However, what the folks at CR are trying to say is this: Don’t buy in to all the marketing hype. Just because a vehicle sells well doesn’t mean it’s the best vehicle out there.

Do your research. Take the trucks for more than a 10-minute test drive (we recommend seeing if the dealer will allow a 24-hour test). See how it fits in your life.


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Jill Ciminillo

Jill Ciminillo is the Managing Editor for Pickup Truck + SUV Talk as well as a Chicago-based automotive writer, YouTube personality and podcast host, with her articles and videos appearing in outlets throughout the U.S. Additionally, she co-hosts a weekly radio show on car stuff for a local Chicago station. Previously, Jill has been the automotive editor for both newspaper and broadcast media conglomerates. She is also a past president for the Midwest Automotive Media Association and has the distinction of being the first female president for that organization. Jill is also currently a juror for the North American Car, Utility and Truck of the Year (NACTOY).

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  1. Jared June 14, 2023

    Thanks for the advise on the 24 hour test drive. In the past I have been surprised how many dealers will do something like this. Had one let me take it for a week, but not sure how easy that would be now.

    Anyway good to know on the F150…. the packaging etc kind of makes it a go to option for me if I were in the market for a full size but can’t say my past experience was great so this might be more confirmation.

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      Jill Ciminillo June 15, 2023

      Thanks, Jared. Consumer Reports is usually pretty spot on with their assessments, but as I like to say: The heart wants what the heart wants. I feel like 24-hour tests might be easier post pandemic because dealers have gotten more use to “contactless” testing. At least that’s my hope anyway!

  2. Frank Diveglio June 14, 2023

    F series best selling vehicle for 42 years and outnumber chevy , dodge, and toyota. bias interviewed. i guess the american public is stupid… most franchised dealership will let you test drive for 24 hours. your article is a crock!

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      Jill Ciminillo June 15, 2023

      If you feel like the information shared in this article is a crock, the article itself isn’t the problem.

  3. Anonymous June 16, 2023

    I think you need to at lease drive a Ford F150 yourself because millions of Ford owners cannot be wrong about owning them.

    1. Anonymous June 16, 2023

      millions are fleet trucks. that’s why the f-150 is a sales leader. I own a f-150 platinum and I can tell you, it ain’t all that.

  4. GRB June 16, 2023

    When I ordered my 22′ F-150 Tremor in Feb. 22, there were no trucks to test drive anywhere. Now, you have that option and BTW: it took my 9 months to take delivery. All brands have their problems for sure. I don’t know where CR is coming up with the ride issue though. My F-150 rides like a dream and I’ve not encountered one owner who complains about the ride quality. So, it would be interesting to see where their complaints lie but the Powerboost 3.5L has had those initial issues worked out from 10 years ago and there may be some QC issues that they have complaints with. As bad as they say? I doubt it as an owner and knowing of many others who are very happy with their FORDs.

  5. Roderick McKeithan June 16, 2023

    .Well , opinions are like what they say and everyone has one. Just took delivery of a ’23 F150 Lariat SuperCrew 4X4, So far the around town mileage is acceptable and we are getting almost24 mpg on the highway. Fit and finish is spot on all around, gaps are consistent on all surfaces and door and fender gaps.. Price notwithstanding I’m a happy camper with this model. I do recall a remark from CR about not buying an XL model.Everyone should buy what makes them happy I did and even though I had thought of a different make I’d certainly buy this truck again.

  6. Bruce from Miramar Beach June 23, 2023

    I’ve been a Ford guy since I was sixteen ( I’m 59 now) but recently had transmission issues with my 2018 King Ranch ( which I loved ) that Ford corporate was not willing to warranty in any way. I opened a case with Ford and later found out there was a class action lawsuit regarding the 10 speed transmission and is still awaiting trial? Anyway, I was told it would be a $6k fix, and that, coupled with the fact that a replacement rebuilt was only warrantied for 2 years, and that I hadn’t even paid the truck off made me switch brands after my unwavering customer loyalty over the past 43 years. I pleaded with ford to replace the transmission at their cost and they offered me nothing. I’ve bought seven new hi-end ford pickups over that time frame but ford doesn’t seem concerned with losing a “customer for life” over something that is clearly a fault with their product. I’m so angry and disappointed with them. I’ll now see them in the rear view mirror……
    I’m now a proud owner of a Beautiful new GMC Denali with the turbo diesel ( which I patiently waited for ) and am getting up to 35 mpg city and 30mpg highway ( I think highway is less than city because of the gas guzzling speeds on the highway). I’m thoroughly impressed with the quality and features. The leather seats are a bit stiffer than the king ranch but at least I’ve got 100k warranty on the drive train and my extended warranty covers all the electronics for 7 years despite mileage

    1. kate July 3, 2023

      im battling Ford now for my 2018 F 150 4×4 off road. the past 3 years my truck has been at the dealers almost as much as at my home! I’ve driven ford for 25 years but Im thinking that will change here soon. My wrench light has come on 5 times in the past 8 months and currently….the dealership is stumped….yet again how to fix my truck! i want ford to give me a new truck, i just paid mine off. Its not an outrageous request! ha ha yea what are the chances? i will be filing a few complaints to Ford about the service and the care i haven’t received. glad you like your new GMC, its on my test drive list

  7. Darryl August 27, 2023

    I currently own a 2023 Ford f150 and love this truck. As far as I am concerned there is nothing I don’t love about this truck. My previous truck was a 2015 ford f150 and the 2023 is a great improvement from this year. My current truck and past truck was a 3.5 liter Lariat crewcab. I pull a 32ft fifth wheel with both trucks and the 2023 is a improvement from my previous year.


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