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Bootmaker Wolverine and Ram Trucks team up to celebrate Labor Day


Ram has recently launched a new campaign called “Built to Serve” and has found an excellent partner. Being so close to Labor Day it seems apropos for Ram to team up with Wolverine, a 138-year-old boot and clothing brand, for a once-in-a-lifetime collaboration. Together, the two companies have agreed that for each item pre-ordered, Wolverine and the Ram Truck brand will donate to SkillsUSA, a nonprofit organization focused on supporting the next generation of skilled tradespeople.

“We are proud to partner with Ram Trucks, an industry leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer,” said Tom Kennedy, global brand president for Wolverine Footwear and Apparel. “Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers and we’re excited to be working with another brand that is equally passionate about investing in the future of the American workforce.”

Boots inspired by Ram Trucks

There are three various Wolverine work boots offered that take inspiration from Ram trucks. Each boot ranges in cost from $229-$400.

The boots that are part of this collaboration are:

  • Wolverine x Ram Tradesman Safety Toe ($229) – A boot for those ready to get the job done, the Tradesman has hardworking details inspired by the signature truck, available in two colors.
  • Wolverine x Ram Rebel Safety Toe ($239) – Built for the bold, the Rebel boot features the signature Rebel Red and details for high performance all day long, available in two colors.
  • Wolverine x Ram Limited 1000 Mile Boot ($400) – Handcrafted in the USA, this iconic 1000 Mile features Horween leather inspired by the Limited’s ultra-premium interior.

“The unrivaled elements of the Ram Truck brand meet the style and timelessness of a classic American boot brand through the launch of our licensing collaboration with Wolverine,” said Marissa Hunter, vice president of marketing – North America for Ram. “The collection seamlessly merges the worlds of automotive and fashion, drawing inspiration from the Ram Truck interior while staying true to Wolverine’s staple design elements and unwavering reliability.”

The bottom line on the Wolverine/Ram Trucks partnership

What is it with footwear right now? Earlier this week, we wrote about how a pair of leather Levi’s shoes helped inspired the interior of the Ford Maverick Lariat. Now we have this partnership between Wolverine and Ram.

All that being said, as we near Labor Day, it’s great to see collaboration like this because the hard working people we honor this coming Labor Day weekend are also pickup truck consumers. Additionally SkillsUSA is a tremendous organization that needs support, so great job by both Wolverine and Ram.

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Jimmy Dinsmore

Jimmy is News Editor for PickupTruckTalk with an expertise in new vehicles. He is also a Ford Mustang historian having authored the book Mustang by Design (available on Amazon). His second book, about the history of Ford's F-Series truck comes out next year.

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