Ford Confirms July 9th Unveil Date For 2021 Bronco, Company To Also Introduce “Built Wild” Slogan
When Ford first confirmed that it was bringing back the iconic Bronco nameplate back in 2017, the model rapidly became one of the must see automobiles in the world. The Bronco has had a very rocky road towards its global debut since then. It should have been unveiled earlier this year, but the onset of the COVID-19 pandemic forced the company to scrap those plans, and push it back by a few months. Thankfully, the wait is almost over, with Ford revealing that it will formally introduce the model on July 9th.
The confirmation comes via a post that the company made on its Instagram page. The post reads “07/09/20. The Wild Returns.” The post also debuts the all new “Built Wild” slogan which appears to be a fun and clever derivative of the company’s long running “Built Ford Tough” hook that is normally used to promote the company’s truck lineup. When the Bronco does make its global debut on the virtual stage, plenty of questions will indeed be answered about what exactly the Bronco will bring to the table. It’s known that the Bronco will most likely be a welcome return to SUV tradition, with a body on-frame platform derived from the Ford Ranger pickup, rugged off-road equipment, and a very impressive degree of customization.
The latter item is important, since Ford is trying to create a viable fan base that it expects will be on par with the borderline legendary levels of loyalty that Jeep fans have for the Wrangler. The “Built Wild” slogan follows on the heels of the company recently giving its approval for a Bronco enthusiast site called BroncoNation. That particular publication has been a hub for recent Bronco releases from the company, including a video teaser that we covered a short time ago here.
The Bronco is also rumored to steal a few pages from the Wrangler’s playbook, with rumors suggesting that it will arrive with removable roof panels, as well as removable doors. The Bronco is also confirmed to offer either two or four door body styles, which roughly mirrors what is seen on the Wrangler. While the rumored optional engines have so far eluded detection (despite the best efforts of leakers) the Ranger derived bones pretty much guarantees that the 2.3 liter turbocharged four cylinder will at least be the base engine. It’s good for 310 horsepower and 270 lb-ft of torque in the Ranger, so it will not surprise us at all if Bronco engineers managed to massage a few extra ponies out of it for duty here in the Bronco.
As mentioned, the 2021 Ford Bronco will make its debut on July 9th. While we suspect that the debut will be a purely virtual affair for the sake of safety, we will have coverage of the unveiling here on the site when the big day arrives.