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Ford F-Series falters, GM improves, Ram steady, Frontier drops! 2020 Q1 U.S. pickup truck sales results

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The results are in for the first quarter of 2020 and the numbers are all across the board with varying results. Even with the COVID-19 pandemic disrupting everyday life, some truck brands were big winners.

Without further ado, let’s get to the numbers.

2020 Q1 Pickup Sales      
Full-Size Truck SalesQ1 SalesLast Year Q1 SalesQuarterly ChangeYear to DateLast Year to DateYear Over Year Change
Ford F-Series186,562214,611-13.1%186,562214,611-13.1%
Chevrolet Silverado
LD
HD
143,698
112,925
30,773
114,037
84,496
29,541
26%
33.6%
4.2%
143,698
112,925
30,773
114,037
84,496
29,541
26%
33.6%
4.2%
Ram Truck128,805120,0267%128,805120,0267%
GMC Sierra
LD
HD
53,009
39,841
13,168
40,546
31,304
9,242
30.7%
27.3%
42.5%
53,009
39,841
13,168
40,546
31,304
9,242
30.7%
27.3%
42.5%
Toyota Tundra21,65825,100-13.7%21,65825,100-13.7%
Nissan Titan5,7329,683-40.8%5,7329,683-40.8%
Mid-Size Truck SalesQ1 SalesLast Year Q1 SalesQuarterly ChangeYear to DateLast Year to DateYear Over Year Change
Toyota Tacoma53,63658,183-7.8%53,63658,183-7.8%
Chevrolet Colorado21,43033,494-36%21,43033,494-36%
Ford Ranger20,9809,421122.7%20,9809,421122.7%
Jeep Gladiator15,259123NEW15,259123NEW
Nissan Frontier10,28020,221-49.2%10,28020,221-49.2%
Honda Ridgeline8,1256,95216.9%8,1256,95216.9%
GMC Canyon4,4836,954-35.5%4,4836,954-35.5%

As you can see from the chart, there are a lot of ups and downs for different brands. Keep in mind, overall, the automotive industry was down 15 percent with many dealerships being forced to close.

Ford really got hit with the COVID-19 with a big drop in sales and their spokesperson said things were going well until March 10 then the numbers plummeted.

GM saw some big gains on both the Silverado and Sierra with the light-duty trucks leading a sales increase. It also likely helped morale with the Silverado reclaiming the number 2 spot back from upstart Ram.

Ram continues to see an improvement in sales and likely would have had a larger bump if the pandemic didn’t screw things up.

Toyota’s trucks continue to be about flat in sales as it holds onto its market share while waiting for a new Tundra coming next year.

Nissan continues its downward trend with sales numbers falling below industry averages. The new Titan and Frontier are likely both seeing the impact on the virus and really just got hit with some incredibly bad luck with regards to timing.

The GM mid-size twins continue to trend downwards likely due to the fact they are the second oldest models on the market ahead of the Frontier.

The Ranger sees a big jump and has some good volume after a shaky start in Q1 of 2019.

Finally, the Jeep Gladiator once again crests the 15k mark while the surprising Honda Ridgeline continues to see sales growth in a very competitive market.

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Tim Esterdahl

Automotive Journalist Tim Esterdahl has been a lover of trucks and SUVs for years. He has covered the industry since 2011 and has pieces in many national magazines and newspapers. In his spare time, he is often found tinkering on his '62 C10 pickup, playing golf, going hunting and hanging out with his wife and kids in Nebraska.

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1 Comment

  1. Xanthophyll J. Carotene September 29, 2020

    The 2020 Nissan Frontier wasn’t released until AUGUST of 2020….so yeah, it dropped.

    Reply

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