The 2017 Nissan Titan single cab will start at $30,775 in a 2WD and base S trim and will top out at $45,265 for a 4WD XD SV trim with the 5.0L Cummins diesel. This truck has been a surprise hit among most journalists and the use of the Cummins diesel makes it a solid competitor among base truck and fleet buyers.
Titan S Single Cab 4×2 $30,775
Titan SV Single Cab 4×2 $33,655
Titan S Single Cab 4×4 $33,805
Titan SV Single Cab 4×4 $36,685
Titan XD S Single Cab 5.6L Gas 4×2 $32,285
Titan XD SV Single Cab 5.6L Gas 4×2 $36,185
Titan XD S Single Cab 5.6L Gas 4×4 $35,315
Titan XD SV Single Cab 5.6L Gas 4×4 $39,215
Titan XD S Single Cab 5.0L V8 Diesel 4×2 $38,335
Titan XD SV Single Cab 5.0L V8 Diesel 4×2 $42,235
Titan XD S Single Cab 5.0L V8 Diesel 4×4 $41,365
Titan XD SV Single Cab 5.0L Diesel 4×4 $45,265
All prices include a $1,195 destination fee.
All single cab Nissan Titans come with an 8′ bed and a variety of standard features Nissan says fleet buyers were already opting for. For example, power windows/locks, cruise control and Bluetooth phone connectivity come standard.
Also, Nissan is offering a great warranty with bumper-to-bumper coverage of 5-years/100,000 miles whichever comes first. The warranty is meant to really entice customers to give them a shot and it is an interesting marketing tool.
Along with the warranty, the XD also gets customers attention with the 5.0L V8 Cummins engine mated to a heavy-duty 6-speed Aisin automatic transmission producing 555 lb-ft of torque and capable of towing 12,640 pounds.
The Canton, Mississippi truck fits an interesting niche in the consumer segment and while sales have been slow to start, this could heat up in the fleet side. For example, a 2017 Ford F-250 starts at $32,535 ($1,760 more than the Titan and 13,300 lbs of towing – base 6.2L V8 gas 2WD 3.73 SRW conventional towing).
It will take some time for Nissan to establish a truck fleet business, however, their van business has been steadily creating a niche. The truck side could do the same and create considerable opportunities to get more truck consumers behind the wheel. Since if it is good enough for the job site, quite often, consumers will buy the same brand for their personal use.