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Bestop Brings Outdoor Adventure Indoors at 2016 SEMA Show


Bestop Brings Outdoor Adventure Indoors at 2016 SEMA ShowJeep soft-top manufacturer, Bestop, is bringing the outdoors inside with a four-vehicle booth at the 2016 Specialty Equipment Manufactures Association (SEMA) show from November 1-4, 2016. This booth brings together the outdoors and showcases their equipment.

The four-vehicle booth will also showcase Bestop’s latest additions of Baja Designs (premium LED lights) and Tuffy Security Products (premium storage) to the 62-year-old company.

Bestop aims to bring the “sense of freedom” and “fuel their open-air passions” for many consumers with new offerings. For example, Trektop(r) NX Glide, one of the hottest Jeep accessories this year, brings together versatility, durability and easy operation. It is folding design that combines the fastback style of the Trektop NX in a patent-pending package.

Four vehicles will be displayed in the Bestop booth: one Jeep customized in pink to support Project Pink, the company’s new breast cancer awareness fundraising initiative; a trail-worthy-and-burly Hypergreen Jeep hosting an augmented reality photo opp; a third Jeep showcasing a lineup of accessories from Bestop, Baja Designs and Tuffy Security Products and a truck equipped with the latest premier-quality bed cover options and automatic running boards.

The Bestop SEMA booth will also debut the tough and option-heavy HighRock 4×4(tm) Modular Bumper, and the RoughRider(r) Tailgate Shelf, a seamlessly-integrated, highly-styled spring-loaded deployable tailgate storage bin system.

Re-creating the bold, exciting energy of the off-roading experience, Bestop will also offer SEMA attendees the opportunity to experience augmented reality.  Look for the curious crowd gathered around an easily shareable interactive photo app that splatters virtual mud all over people and puts them next to the industry’s hottest new Jeep Wrangler soft top.

Throughout the SEMA show, a live emcee in the Bestop booth will promote contests and giveaways, walk the audience through new product features and interview off-road luminaries, product experts and engineers, and even Jeep owners who’ll tell true stories of their greatest adventures.

Tim Esterdahl

Automotive Journalist Tim Esterdahl has been a lover of trucks and SUVs for years. He has covered the industry since 2011 and has pieces in many national magazines and newspapers. In his spare time, he is often found tinkering on his '62 C10 pickup, playing golf, going hunting and hanging out with his wife and kids in Nebraska.

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