Type to search

August 2016 Truck Sales – Mid-Size Again Dominates

Share

This post first appeared on Tundraheadquarters.com.

August 2016 Truck Sales – Mid-Size Again Dominates

Sales slowed for both Toyota truck products in August meaning many trucks like this one from Ashland Toyota Scion sat around in showrooms.

In the land of full-size trucks, the mid-size market continues to prove critics and die hards wrong. While many wonder why people spend the same money for a smaller truck, the sales results tell the story. Mid-size trucks are simply hot right now.

RankModel YTD SalesYTD vs. 2015Year-Over-YearMonthly SalesMonthly Change vs. 2015
1 - Ford F-Series527,847+6.7%August 2016
August 2015
66,946
71,332
-6.1%
2 - Chevy Silverado380,176-1.8%August 2016
August 2015
52,408
54,977
-4.7%
3 - Ram Truck308,970+4.6%August 2016
August 2015
40,202
40,341
-0.3%
4 - GMC Sierra146,372+3.2%August 2016
August 2015
17,478
21,241
-17.7%
5 - Toyota Tacoma126,988+4.0%August 2016
August 2015
15,373
16,230
-5.3%
6 - Toyota Tundra75,315-7.7%August 2016
August 2015
9,875
10,057
-1.8%
7 - Chevrolet Colorado69,664+24.6%August 2016
August 2015
9,242
7,114
+29.9%
8 - Nissan Frontier61,792+44.9%August 2016
August 2015
9,537
3,645
+161.6%
9 - GMC Canyon24,257+20.7%August 2016
August 2015
3,363
2,423
+38.8%
10 - Honda Ridgeline9,429+1,738%August 2016
August 2015
3,437
4
+85,825%
11 - Nissan Titan8,490+0.6%August 2016
August 2015
1,248
1,268
-1.6%
For the month of August, truck sales slipped a bit – a surprising first in a long stretch of impressive sales results.

A few items stand out with these results starting with the poor month for both Toyota products. This is a little surprising since the Tacoma had been selling really well. No knee-jerk reaction to the sales likely coming from Toyota, just an interesting result.

The Frontier continues to defy conventional wisdom and really shows the sales power of putting cash on the hood.

Finally, like I have been talking about, the Nissan Titan continues to struggle. While I have my suspicions why, this is simply disappointing for the company.

Tim Esterdahl

Automotive Journalist Tim Esterdahl has been a lover of trucks and SUVs for years. He has covered the industry since 2011 and has pieces in many national magazines and newspapers. In his spare time, he is often found tinkering on his '62 C10 pickup, playing golf, going hunting and hanging out with his wife and kids in Nebraska.

  • 1

Leave a Comment

Your email address will not be published. Required fields are marked *