Ford has revealed a new concept vehicle, the Project Overland version of the Expedition Tremor, in time for the L.A. Auto Show.
Project Overland
Ford recently announced a modified and upgraded version of its Tremor-level Expedition, touting it as a serious off-roader ready for extended forays into the wilderness. “Project Overland” will debut at the L.A. Auto Show and Ford hopes it will inspire customers to embark on their own overland rig builds. While the disclaimer from the press release makes clear that this version of the Expedition will not be offered for sale, a Ford representative commented that they would be gauging customer response to the build before making any final decisions on whether to bring something similar to market.
An Homage to Off-Roaders
For this build, Ford teamed up with Fox Factory Vehicles to build an Expedition capable of extended off-road duty. Their intent was to create a vehicle that customers could aspire to themselves, using off-the-shelf parts to upgrade the standard Expedition Tremor. According to Michael Kress from Fox, “It started with a simple question: For a family that wants to go and do more, how could we show them everything Expedition makes possible?” Kress further contends that among off-roaders, “almost nobody leaves a rig stock.” Ford partnered with Fox for project Overland due to their extensive experience with off-road rigs.
Building Blocks
Ford and Fox started the build with a 2025 model year Expedition Tremor, which features Raptor-inspired running boards, upgraded skid plates, and up to 10.6 inches of ground clearance. With this as their starting point, they added Raptor R wheels with Baja Champion BFGoodrich All-Terrain T/A KO2 tires, a 2-inch lift kit using Fox 2.0 Performance Series Coilovers and an F-150 Tremor front bumper with integrated hidden front winch mount and WARN winch. The EcoBoost engine features an upgraded intercooler and they also included a trail control system. Ford representatives believe that customers want authentic capability and that the Project Overland build delivers that.
More Bells and Whistles
In addition to those modifications, Ford and Fox added numerous other upgrades to round out the overlanding experience and enhance Project Overland’s preparedness. For lighting they included RIGID Phoenix ditch and roof lights and DC scene lights for a significant increase in trail visibility in the absence of sunlight. For those moments where a winch may not be practical they’ve also included TRED Pro recovery boards and quick-release mounting pins. On the roof they provided a Yakima SkyRise HD softshell rooftop tent, an OverNOut awning, LockNLoad platform and adaptors, and TimberLine Towers. At the back they’ve added liftgate side curtains. The interior features custom leather front seats, F-150 Tremor overhead console upfitter switches and wireless controls. Kress believes that this Expedition is the ideal vehicle to “travel farther, stay longer, and explore more confidently.”
An Overlanding Test Bed
When questioned, Ford did not entirely rule out making something akin to Project Overland available as a trim-level, viewing it as a test bed for future possibilities. They were quick to point out that most parts used for the build are available on the Ford accessories site and that customers could potentially build their own version of the rig with an existing Expedition Tremor. Kress sees it as “a love letter to the culture” of off-roading, saying that “at its heart, Project Overland is a simple idea. Take the capability customers already love in Expedition Tremor. Expand what feels possible. Build something that makes people want to go somewhere they’ve never been.” Project Overland is presented as “the ultimate family road trip vehicle” and it certainly seems capable of some epic journeys above and beyond your average family outing.
