Earlier this week CarsDirect.com released pricing information on the 2021 Ford F-150 that it had gleaned from dealer order guide. The site revealed a pricing structure that ranges from $30k on the low end up towards $80k on the high end with the PowerBoost powertrain.
That’s a huge difference. Especially when you look at the ranges of its primary competitors:
- Chevrolet Silverado: $30,095 (Work Truck 4X2) – $61,190 (High Country 4X4 Diesel) + High Country Deluxe and Technology packages = $67,440
- GMC Sierra: $31,195 (Base 2WD Regular Cab) – $63,185 (Denali 4WD Crew Cab) + Ultimate Package $69,570
- Ram 1500: $33,840 (Tradesman Quad Cab 4X2) – $63,905 (Limited Crew Cab 4X4 5.7L Hemi) + Limited Level 1 Equipment Group = $66,900
On the high upper end of the spectrum you have the GMC Sierra Denali with the diesel (or the 6.2L V-8 – they cost the same), which rings in just shy of $70k. So, while Ford manages to be competitive on the base price, besting both Sierra and the 1500, it skyrockets above the Sierra Denali by almost $10k.
Though CarsDirect.com didn’t share all the pricing for every trim, we were able to grab the basics and do a quick price comparison with the 2020 model. Pricing below is in the following format – Model: 2021 price quoted by CarsDirect.com (Ford.com 2020 configurator price/price increase)
- XL Regular Cab 4X2: $30,635 ($30,440/+$195)
- XL Regular Cab w/ PowerBoost: $35,130
- XLT SuperCrew: $42,005 ($41,715/+290)
- XLT SuperCrew: 4X4 $45,500 ($45,210/+$290)
- Lariat SuperCab: $46,890 ($44,445/+$2,445) (Note: Our number differs from the CarsDirect article, which says $1,945 price difference.)
- King Ranch SuperCrew: $58,025 ($54,685/+$3,340)
- Platinum SuperCrew: $60,805 ($57,215/+$3,590)
- Limited 4X2 SuperCrew: $72,520 ($69,430/+$3,090)
- Limited 4X4 SuperCrew: $75,945 ($72,855/+$3,090)
- Limited 4X4 SuperCrew w/ PowerBoost: $78,445
At first blush, the price increases look manageable. I mean, just $195 base to base? Not bad. Then you get to the Lariat SuperCab, and that’s where the big gulp comes in, setting the tone for the rest of the price increases.
Another interesting thing CarsDirect.com noted is though PowerBoost will be available across the entire lineup, the powertrain pricing isn’t a fixed fee – it will change based on which engine you begin your configuration off of.
For example, if you start with the 3.3-liter V-6, adding the hybrid will cost $4,495. If you start with the 2.7-liter EcoBoost V-6, adding the hybrid will cost $3,300. However, if you start with either the 5.0-liter V-8 or the 3.5-liter EcoBoost V-6, the hybrid cost goes down to $2,500.
The bottom line:
We haven’t seen the dealer order guide ourselves, so we’re 100% relying on someone else’s data. Thus, we’ll issue the caveat: Pricing is subject to change.
That out of the way, what we want to say is wow. Or ouch. We appreciate the fact Ford is holding the line on the more affordable trucks, but damn, if you aren’t going to pay out the nose for a little luxury.
However, we’re pretty sure if Ford thinks people will pay these prices for the all-new 2021 Ford F-150, they probably will.