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Lexus Unveils New Off-Road Park at Blackberry Mountain Resort


While hotel amenities often revolve around a swimming pool or fitness area, the Blackberry Mountain resort in eastern Tennessee offers a 90-minute off-road course thanks to help from Lexus.

Yes, that’s right. You can take a Lexus vehicle on a custom-designed course through the rugged Great Smoky Mountain terrain right from your hotel for a fun day of wheelin’ in the woods.

This is one of the only course of its kind and we love the idea!

Here is the official press release with all the details:

PLANO, Texas  (August 2, 2019) — Blackberry Mountain Proprietor Mary Celeste Beall and Lexus are proud to unveil the Lexus Off-Road Adventure at the Relais & Châteaux-designated resort, as it becomes the newest addition to the Lexus Hotel Partner Program. One of the only courses of its kind in the U.S., the 90-minute Lexus Off-Road Adventure offers guests the opportunity to navigate a custom-designed course through the rugged terrain of the Great Smoky Mountains of Eastern Tennessee.

The Lexus Off-Road Adventure places Blackberry Mountain guests in the driver’s seat of the latest Lexus GX with a course designed to hone off-road driving skills and showcase the beautiful natural surroundings of the 5,200-acre property. A personal Blackberry Mountain Adventure Guide shows drivers the way, providing expert driving instruction for navigating the six off-road challenges—Rock Crawl, Side Tilt, Hill Climb and Descent, Balance Beams, Log Crawl and Axle Twist. Throughout the Lexus Off-Road Adventure, guests experience the many innovative technology systems of the Lexus GX as they’re shown landmarks and majestic waypoints to take in the stunning views of the Smoky Mountains and Tennessee Valley.

“I love that partnering with Lexus has allowed us to offer our guests the opportunity to explore the beautiful region we live in,” said Mary Celeste Beall, Proprietor of Blackberry Farm and Blackberry Mountain. “We always enjoy the opportunity to work with a company that shares our commitment to quality and creating memorable experiences. With the addition of the off-road course, Lexus is creating another layer of adventure for guests to immerse themselves in exploration of the Mountain.”

Blackberry Mountain is the newest addition to the Lexus Hotel Partner Program, which gives Lexus owners exclusive benefits and experiences at hotels and resorts across the country. Sister resort Blackberry Farm has been a part of the program for many years. Blackberry Farm is a luxurious resort of breathtaking vistas, epicurean wonder, outdoor adventure and tranquil pastimes.

“Lexus and Blackberry Mountain are a terrific fit as we’re both passionate about delivering amazing experiences for our guests,” said Lisa Materazzo, vice president of Lexus marketing. “Our GX 460 has off-road capabilities that few luxury SUVs can match, and there’s no better way to experience them than a drive on this rugged and scenic trail.”

In addition to the Lexus Off-Road Adventure, Blackberry Mountain offers a courtesy fleet of the latest Lexus vehicles as part of the Hotel Partner Program. As at Blackberry Farm, Lexus vehicles are available for a complimentary two-hour test-drive for all guests of the resort.

Nestled among 5,200 acres of protected land in the Great Smoky Mountains, Blackberry Mountain offers guests an adventurous retreat with modern-day luxuries in an unencumbered natural environment. The property balances a romantic, peaceful and relaxing environment with immersive outdoor and wellness activities, including aerial yoga, progressive fitness classes, mountain biking, hiking, trail running, forest bathing, and much more. From restorative treatments in the spa to outdoor exploration, Blackberry Mountain fosters wellness with its own adventurous spirit and style, celebrating its home adjacent to one of America’s most beloved national parks.

Blackberry Mountain is located in Walland, Tennessee, seven miles from Blackberry Farm and about 30 minutes from Knoxville’s McGhee Tyson Airport. For more information on Blackberry Mountain or to make a reservation, please visit: www.blackberrymountain.com.

Tim Esterdahl

Automotive Journalist Tim Esterdahl has been a lover of trucks and SUVs for years. He has covered the industry since 2011 and has pieces in many national magazines and newspapers. In his spare time, he is often found tinkering on his '62 C10 pickup, playing golf, going hunting and hanging out with his wife and kids in Nebraska.

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