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Why Do We Feature Many Female Automotive Journalists?


As listeners of the podcast, readers of this site and YouTube viewers have noticed and will continue to notice, I like to feature many female automotive journalists. Frankly, this isn’t done by accident and instead it is done on purpose. Why? Their voice really matters.

The truth is the automotive industry is filled with a lot of guys. Really a LOT of guys. While I like hanging out with my buddies like the next guy having only male voices tends to create tunnel vision. We think the same and our ideas for improving a particular vehicle all tend to be about the same – improve it for us. Most male journalists want more features, speed and better design.

Women want many of those things, but they also often place a higher value on better storage, safety, usable technology and price than a lot of guys do.

We simply want different things from a vehicle and while one vehicle may appeal to men, it may not appeal at all to women and vice versa.

Their perspective on this really does help balance out the industry and provides a more well-rounded review on a vehicle. Also, women play an important role in the buying decision of a vehicle (I’ve seen studies of upwards of 80% of all vehicle transactions) and their voice should be taken seriously.

While men may lust after a truck, it is quite frankly the women who hold the keys. And sorry boys, trucks aren’t just for dudes. Women want trucks too and their voice matters.

Being part of the decision making process is one reason why I try to feature female automotive journalists and the other is quite simple. The female journalists I know are smart, talented and really know their stuff. They have walked into the boys club of automotive journalism, told the boys to stop staring at their physical appearance and then impressed all of us with their knowledge and ability. The truth is if you are not reading their work, you are truly missing out.

From my fellow volunteer co-host Jill Ciminillo, Biz Journals Eileen Falkenburg-Hull, often FoxNews automotive expert Lauren Fix, off-road racer and writers Sue Mead, Nena Barlow and Emme Hall as well as social media influencers like Missi Perez, Jasmine Cosme, Kristin Barclay and many, many others, they are the real deal.

Here at Pickup Truck + SUV Talk, I will continue to feature female automotive journalists at every opportunity and I will do everything I can to encourage more of them to join our ranks as automotive journalists. I do not expect doing so will get this site extra traffic or perks. I’m not featuring them for that purpose. I’m featuring them because it is the right thing to do. Period.

Tim Esterdahl

Automotive Journalist Tim Esterdahl has been a lover of trucks and SUVs for years. He has covered the industry since 2011 and has pieces in many national magazines and newspapers. In his spare time, he is often found tinkering on his '62 C10 pickup, playing golf, going hunting and hanging out with his wife and kids in Nebraska.

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