In the hotbed of European style and fashion that is Milan, Italy, Volvo unveiled its first vehicle based on a new global vehicle platform – the 2019 Volvo XC40. Also, Volvo introduced a ground breaking new way to buy their vehicles.
First up, the 2019 Volvo XC40, coming to the U.S. in May, 2019, is meant to be competitor to the BMW X1, Infiniti QX30 and other luxury crossover models. It is a departure from larger Volvo SUVs with a more modern styling including new LED headlight accents and a more shapely grille.
Inside, the 2019 Volvo XC40 looks pretty similar to its larger brethren albeit with new materials and design including a usable storage space for cell phones – a key point for the company.
According to Truck Trend Magazine, “the 2019 Volvo XC40 will be available in the U.S. with two powertrains, at least initially. The first model to come to our dealers will be the T5 Drive-E with all-wheel drive. Powered by a 2.0L turbocharged I-4, the T5 will produce 240 hp at 5,600 rpm and 258 lb-ft between 1,500 and 4,800 rpm. Following that model by about a month will be a front-wheel-drive T4, which will likely feature a depowered version of the same engine making about 200 hp. The T4 will start at $33,200, while the T5 will demand $35,200, each price referring to the base Momentum trim level. R-Design and Inscription packages will likely add $2,000 each.”
Appealing to the next generation of buyers with sharper styling, new materials and smart storage options, the 2019 Volvo XC40 seems to be on track to gain new customers. This is especially true with a new cell-phone like subscription buying plan.
Volvo is called its subscription-based ownership program “Care by Volvo.” The idea is to improve the car buying experience by having it more closely mirror how consumers purchase other items like cell phone. Basically, Volvo says it will be a “national, ready-negotiated monthly fee, combined with getting a new car every 24 months.”
Consumers will be able to shop online and then be able to drive away in their new Volvo without worrying about the ” traditional extras such as down payments, insurances, taxes, service fees and geographical or customer age related differences.”
There will be no price negotiation, no age or geographical price differences and allows consumers to switch cars temporarily depending on their needs.
Also, depending on where the car is sold, Volvo is going to offer a range of digital concierge services like “fueling, cleaning, service pick-up and e-commerce delivery to the car.”
Finally, consumers will get a digital key allowing them to share the vehicle with their friends and family. This is a standard feature of the new Care by Volvo service.
Håkan Samuelsson, President and CEO, said: “With Care by Volvo, we introduce a new car access for the modern age. In a time where consumers are used to transparent flat-fees for all sort of services, the traditional process of buying and owning a car can be perceived rather complicated. Care by Volvo changes all of that.”
Volvo says they will continue to work on evolving and improving the Care by Volvo with the goal to offer “customers convenient access to the sense of freedom a car is meant to deliver.”
“Our aim with Care by Volvo is to provide our customers with a transparent, premium car user experience. With a fixed monthly payment, Volvo Cars provides a truly customer-focused alternative to the traditional purchase or leasing. Time is a luxury for our customers, and with this service we are able to free up time in their daily lives. This is simply making life easier for our customers,” said Thomas Andersson, Vice President Care by Volvo at Volvo Cars.
Care by Volvo is first available for buyers of the new Volvo XC40 in the following markets: Sweden, the United Kingdom, Germany, Spain, Italy, Norway, Poland and the United States. Other markets will follow at a later stage.