A few months ago, the Ford truck team took a stock Ford Raptor and raced it in the Baja 1000 – one of the toughest off-road races in the world. Driven by renowned off-road racer Greg Foutz, this is the truck and teams story presented in virtual reality.
The 49th SCORE Baja 1000 timed race took a total of 36 hours to complete in November 2016 and the team just barely crosses the finish line before time expires. While the tight finish is cool, the fact the truck is a fully street legal stock Ford Raptor AND it was driven home from the race is more impressive.
This video is part of an ongoing series of virtual reality stories delivered by the Ford communications team.
“We are excited to debut this virtual reality story, a first for the all-new Raptor,” said Henry Ford III, Global Marketing Manager of Ford Performance. “’Born to Baja’ showcases the Built Ford Tough attitude that is at the heart of this performance monster. This grueling race proves once again that we have the most-capable, production off-road truck in the industry.”
Narrated by Ford brand ambassador Denis Leary, the “Born to Baja” story takes users from assembly line to finish line and into the heart of the Baja peninsula where the all-new Raptor’s durability was put to the ultimate test, according to a press release.
“The race’s exotic setting and exciting visual elements made it a perfect fit for our FordVR app,” said Darci Gurney, Digital Marketing Manager at Ford Motor Company. “Our virtual reality platform allows us to tell dramatic and impactful stories, showing the surprising side of the Ford brand. ‘Born to Baja’ does just that.”
You can download FordVR today for iOS and Android devices in the United States.
Click here for my take on the 2017 Ford Raptor.
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