The 2027 Ford Bronco RTR finally has a price story worth talking about. Ford says it starts just over $50,000 MSRP, and a version equipped with all three of the listed RTR packages stays just under $60,000. Both figures exclude destination and delivery. Here is what that money buys.
The starting price is just over $50,000
Ford says the 2027 Ford Bronco RTR price starts just over $50,000 MSRP. That is the number that caught my attention. We already knew this collaboration with RTR Vehicles would bring a different flavor of off-road performance to the Bronco lineup. Now there is a price to put alongside the hardware.
There is an important detail in the fine print: That starting figure excludes destination and delivery. Ford has not supplied an exact base MSRP or the delivery charge in this announcement, so there is no precise delivered price to report yet. Taxes and other fees are additional, too.
We covered the Bronco RTR’s original reveal earlier this year. This update gives buyers a clearer reason to revisit it, particularly if they want a factory-built Bronco geared toward faster desert running.
The base RTR already gets the important hardware
The standard setup includes wide-track HOSS 1.0 suspension with a lift and 33-inch tires. Rock rails and upgraded engine cooling are also included. In other words, the starting price buys meaningful mechanical changes before you begin adding appearance packages.
Power comes from a 2.3-liter engine with an RTR-specific calibration and anti-lag technology. Ford describes the package as focused on high-speed off-road driving. This release does not give horsepower or torque figures, so I would hold off on making any power comparisons until those numbers are available.
Squared fenders, unique 17-inch beadlock-capable wheels and signature LED lighting round out the standard equipment. For me, the useful question is how much of the more expensive configuration you actually need. The standard suspension, tires and cooling give the entry-level RTR a substantial starting point.
Sasquatch adds 35-inch tires and Fox dampers
Buyers who want more can choose the Sasquatch Package with RTR Suspension. That brings 35-inch tires, a Ford Racing heavy-duty modular front bumper and HOSS 3.0 suspension with Fox internal bypass dampers.
That distinction matters when looking at the price. The Fox suspension and 35-inch tires belong to the optional package, while the starting configuration uses HOSS 1.0 and 33-inch tires. Those are two different equipment levels, and buyers should compare them accordingly.
Ford has not broken out a separate price for this package in the announcement. Still, this is the upgrade I would look at first when deciding how to spend the difference between the base Bronco RTR and the more fully equipped version.
All three listed packages stay under $60,000 before delivery
Here is the other big price claim: Ford says a Bronco RTR equipped with the Hyper Lime appearance package, Sasquatch Package with RTR Suspension and RTR Appearance Graphics Package comes in just under $60,000 before destination and delivery.
That combination adds both the suspension and tire upgrade and the visual extras. The Hyper Lime accents and RTR graphics are optional, so buyers interested mainly in the mechanical upgrades will want to look carefully at the individual package prices when those are available.
The caveat is simple: Under $60,000 is not an out-the-door price, and Ford has not provided an exact total in this release. Delivery, taxes and applicable fees still have to be added. Even with that qualification, the price is the news here. A starting figure just over $50,000 and a package-heavy configuration below $60,000 give the Bronco RTR a much clearer place on a shopper’s list.
