When a report surfaced that GM was exploring the possibility of reviving the long axed Hummer brand as a new green brand, many folks were understandably surprised about the move (this author included.) But GM has confirmed that the brand is indeed coming back, snd answered a few questions in the process.
As mentioned, Hummer is coming back, but not as the brand that was once known for off-road capabilities and flagrantly defying the push for green vehicles. Instead, it appears that GM is going on a redemption tour for the moniker, with Hummer now defining itself as a green member of the GMC model lineup. This reborn Hummer will not only be the first all electric off-road truck for GMC, but also the first EV truck for GM as a collective whole, so a great deal of expectations are being hoisted onto its flanks.
Details are rather sketchy about things like pricing, driving range, battery capacity etc. But it is known that the GMC Hummer will make 1,000 horsepower and an utterly bonkers 11,500 lb-ft of torque which apparently allows the electrified rig to make the sprint to 60 mph in just 3 seconds.
While more traditional pickup enthusiasts (like our own Tim Esterdahl) may scoff at a truck having a Porsche-esque 0 to 60 time, younger buyers that might be eying the Tesla Cybertruck for a future purchase are firmly in the Hummer’s crosshairs, and performance numbers like that might be enough to lure them away from Tesla.
GMC will be previewing the new Hummer truck this Sunday during the Super Bowl with an ad titled “Quiet Revolution” before it fully debuts on May 20th. After that, it should go on sale sometime in 2021 with GM building the truck at its Detroit-Hamtramck assembly plant.
“GMC builds premium and capable trucks and SUVs and the GMC Hummer EV takes this to new heights,” says Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
GMC has also released several video teasers of the new ad which we have included below.
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