The annual Macys Thanksgiving Day Parade is fast approaching, and with all the tradition, and glamour that the parade brings to New York City, the organizers needed a solid leader that could help lead the parade past its legions of adoring fans. Naturally, they decided to go with a grizzled veteran, and have once again enlisted Ram to lead the 2019 event.
As mentioned, Ram is no stranger to this formidable assignment, with the brand serving in this role for the fifth year in a row. Part of the gig sees all the participating floats being towed by Ram trucks, with four of the floats being wrapped with unique designs and adornments including Harvest in The Valley by Green Giant, Splashing Safari Adventure by Kalahari Resorts and Conventions, Mount Rushmore’s American Pride by South Dakota’s Department of Tourism, and last but not least, Santa’s Sleigh. In addition to the trucks pulling the floats, Ram will provide 65 trucks and Promaster vans to the parade, with many of these vehicle serving in various roles behind the scenes especially in the leadup to the actual parade itself.
“It’s with great pride that the Ram truck brand celebrates five years of aligning with the iconic Macy’s Thanksgiving Day Parade” stated Reid Bigland Head of the Ram brand. “This is a truly cultural moment, and in this season of thanks, we are honored to be just a small part of the magic that happens as our full portfolio of award-winning trucks pull these floats down the streets of Manhattan.”
In addition to their strong presence at the parade, Ram will also team up with Macy’s to bring back the popular #RamWillTowThat social media campaign which can be found on both Ram’s Facebook and Twitter pages. The campaign consists of several videos, with each one featuring a Ram 3500 towing a gigantic load that is themed around select elements of the parade. This particular campaign was a hit last year, and expect Ram to continue this trend with the latest version of this campaign.
Viewers interested in seeing the parade can tune into NBC on Thanksgiving day, with the parade airing at 10am.