--- title: "These Top New Trucks and SUVs Like Toyota Tacoma Aren’t Selling, According to Study" url: "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/" publisher: "Pickup Truck + SUV Talk" content_signal: "search=yes, ai-input=yes, ai-train=no" author: "Cory Fourniquet" published: "2025-12-09T19:27:03+00:00" modified: "2025-12-16T18:22:10+00:00" image: "https://pickuptrucktalk.com/wp-content/uploads/2025/12/Rotting-on-Dealer-Lots-1.webp" --- # These Top New Trucks and SUVs Like Toyota Tacoma Aren’t Selling, According to Study By Cory Fourniquet Published: 2025-12-09T19:27:03+00:00 Updated: 2025-12-16T18:22:10+00:00 ![Featured image]() A [recent report from iSeeCars]() analyzed over 2.6 million new-car listings for the final week of November 2025 and found a shocking number of trucks and SUVs rotting away on dealer lots, including the Toyota Tacoma and Ford Maverick. This list could help you score a deal on your next new truck or SUV just in time for Christmas. ## Top 10 2025 Model Trucks and SUVs Rotting on Dealer Lots ![used truck prices, used trucks]() Below is a listing of the top 10 2025 model year pickup trucks and SUVs sitting on dealer lots moving into the final month of the calendar year. iSeeCars only pulled vehicles that had at least a 10% share of 2026 model year vehicles already on dealer lots. | **Ranking** | **Make** | **Model** | **% 2025 Inventory** | **Average Price** | | --- | --- | --- | --- | --- | | 1 | Lexus | GX 550 | 87.80% | $81,291 | | 2 | Lexus | LX 600 | 83.90% | $117,757 | | 3 | Volkswagen | Taos | 80.60% | $30,796 | | 4 | Toyota | 4Runner | 79.00% | $57,171 | | 5 | Ford | Maverick | 78.90% | $34,549 | | 6 | Land Rover | Discovery | 75.80% | $75,389 | | 7 | Toyota | Tacoma (hybrid) | 72.40% | $58,324 | | 8 | Porsche | Macan | 67.80% | $106,947 | | 9 | Jeep | Gladiator | 66.30% | $50,649 | | 10 | Subaru | Outback | 66.10% | $41,612 | ## Unsurprising Listings ![]() Subaru Outback Wilderness (Photo Courtesy of Subaru) It is not shocking to see the likes of the Land Rover Discovery on the list, as it is a shell of its heritage nameplate, now a curvaceous unibody crossover SUV, which is a long cry from its boxy body-on-frame roots. Also unsurprising is the Subaru Outback, which is all new for the 2026 model year. It is hard to move an old product when the new model year is a big departure in design and functionality. ## Big Surprises from Lexus ![]() Lexus GX 550 Overtrail (Photo Courtesy of Lexus) What is shocking to see on this list are popular products from Lexus, including the large Lexus LX and its [midsize GX](). Topping this list are two new body-on-frame SUVs from the luxury arm of Toyota, with nearly 90% of models surveyed on dealership lots wearing a 2025 model year. Both the LX and GX ride on Toyota’s updated Toyota New Global Architecture (TNGA-F) platform, but have lost two cylinders versus the models they replace. The LX and GX both use the 3.4L twin-turbocharged V6 from the Tundra, whereas older generations used a V8. ## Value-priced Truck Not Selling? ![image 1]() Ford Maverick 300T SEMA build (Photo courtesy of Ford) Ford’s popular small truck, the Maverick, got a mid-cycle facelift for the 2025 model year as well as a new Lobo trim, and should be moving off dealer lots. iSeeCars lists both the hybrid and gas variants in their report, citing nearly 79% of the current inventory being a 2025 model year. Average list price is $34,549, which is considerably higher than the base XL hybrid’s $28,145 starting price. Could it be that consumers are [only interested in the lower-priced Mavericks]()while walking right past the pricier top trims? ## Toyota 4Runner in Trouble? ![2025 Toyota 4runner Trailhunter]() 2025 toyota 4runner Trailhunter Everest (Photo Courtesy Toyota USA) The all-new [Toyota 4Runner](), in both gas and hybrid variants, ditched its V6 in favor of two 4-cylinder options and could have more old-school shoppers and off-road enthusiasts thinking twice before upgrading. With 79% of new Toyota 4Runners sitting on dealer lots checking in as a 2025 model year, and an average listing price of $57,171, perhaps pricing could also be a deterrent for potential 4Runner buyers. Dealers should be willing to negotiate on the price of the 4Runner, if you can locate one on a lot near you. ## Toyota Tacoma Sitting Still ![]() Toyota Tacoma TRD Off-Road (Photo Courtesy of Toyota USA) The [Toyota Tacoma](), the best-selling midsize truck stateside, lands at number 8 on the list in its most powerful iForce MAX hybrid variation. Nearly three-quarters of the Tacomas on sale in the final week of November were 2025s. Much like the platform sibling of the 4Runner, this could be a sign that Tacoma buyers would rather have six cylinders under the hood, or they could be turned away by the average price of $58,324. ## Dishonorable Mentions ![2025 lexus lx 700h overtrail earth]() 2025 Lexus LX 700h Overtrail (Photo Courtesy of Lexus) SUVs that did not quite crack the top 10 include the Ford Explorer Hybrid, the Mercedes-Benz GLC PHEV, and the hybrid variant of Lexus’ big [LX in the LX700h](), with its eye-watering average list price of $122,342. Which vehicles were you shocked to see on this list? ## Methodology ![]() iSeeCars analyzed over 2.6 million new cars listed for sale between November 22 and 30, 2025. The share of each nameplate’s 2024, 2025, and 2026 model years was calculated. For the list of New Cars with the Highest Share of 2025 Inventory, models had to have at least 10% of their inventory from the 2026 model year to be included. Heavy-duty vehicles, lower-volume models, and cars discontinued before the 2025 model year were also excluded from the analysis. ## Structured page information ~~~json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/#article", "isPartOf": { "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/" }, "author": { "name": "Cory Fourniquet", "@id": "https://pickuptrucktalk.com/#/schema/person/1d50641f3e46681f22b3c356a478d2da" }, "headline": "These Top New Trucks and SUVs Like Toyota Tacoma Aren’t Selling, According to Study", "datePublished": "2025-12-09T19:27:03+00:00", "dateModified": "2025-12-16T18:22:10+00:00", "mainEntityOfPage": { "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/" }, "wordCount": 761, "commentCount": 0, "publisher": { "@id": "https://pickuptrucktalk.com/#organization" }, "image": { "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/#primaryimage" }, "thumbnailUrl": "https://pickuptrucktalk.com/wp-content/uploads/2025/12/Rotting-on-Dealer-Lots-1.webp", "keywords": [ "4Runner", "ford maverick", "full-size truck", "lexus GX", "LExus LX", "Maverick", "midsize truck", "tacoma", "toyota", "toyota 4runner", "toyota tacoma" ], "articleSection": [ "Featured on Home Page", "News" ], "inLanguage": "en-US", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/#respond" ] } ] }, { "@type": "WebPage", "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/", "url": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/", "name": "These Top New Trucks and SUVs Like Toyota Tacoma Aren’t Selling, According to Study", "isPartOf": { "@id": "https://pickuptrucktalk.com/#website" }, "primaryImageOfPage": { "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/#primaryimage" }, "image": { "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/#primaryimage" }, "thumbnailUrl": "https://pickuptrucktalk.com/wp-content/uploads/2025/12/Rotting-on-Dealer-Lots-1.webp", "datePublished": "2025-12-09T19:27:03+00:00", "dateModified": "2025-12-16T18:22:10+00:00", "breadcrumb": { "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/#breadcrumb" }, "inLanguage": "en-US", "potentialAction": [ { "@type": "ReadAction", "target": [ "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/" ] } ] }, { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/#primaryimage", "url": "https://pickuptrucktalk.com/wp-content/uploads/2025/12/Rotting-on-Dealer-Lots-1.webp", "contentUrl": "https://pickuptrucktalk.com/wp-content/uploads/2025/12/Rotting-on-Dealer-Lots-1.webp", "width": 1200, "height": 800, "caption": "Is the Toyota Tacoma Rotting Away on Dealership Lots?" }, { "@type": "BreadcrumbList", "@id": "https://pickuptrucktalk.com/2025/12/these-top-new-trucks-and-suvs-like-toyota-tacoma-arent-selling-according-to-study/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://pickuptrucktalk.com/" }, { "@type": "ListItem", "position": 2, "name": "These Top New Trucks and SUVs Like Toyota Tacoma Aren’t Selling, According to Study" } ] }, { "@type": "WebSite", "@id": "https://pickuptrucktalk.com/#website", "url": "https://pickuptrucktalk.com/", "name": "Pickup Truck +SUV Talk", "description": "Latest News, Reviews and Stories", "publisher": { "@id": "https://pickuptrucktalk.com/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://pickuptrucktalk.com/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "en-US" }, { "@type": "Organization", "@id": "https://pickuptrucktalk.com/#organization", "name": "Pickup Truck + SUV Talk", "url": "https://pickuptrucktalk.com/", "logo": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://pickuptrucktalk.com/#/schema/logo/image/", "url": "https://pickuptrucktalk.com/wp-content/uploads/2018/06/PUTC-Only-Shield.jpg", "contentUrl": "https://pickuptrucktalk.com/wp-content/uploads/2018/06/PUTC-Only-Shield.jpg", "width": 613, "height": 379, "caption": "Pickup Truck + SUV Talk" }, "image": { "@id": "https://pickuptrucktalk.com/#/schema/logo/image/" }, "sameAs": [ "https://www.facebook.com/pickuptrucktalk/", "https://x.com/PickupTruckTalk", "https://instagram.com/PickupTruckTalk", "https://www.pinterest.com/PickupTruckTalk/", "https://www.youtube.com/pickuptrucktalk" ] }, { "@type": "Person", "@id": "https://pickuptrucktalk.com/#/schema/person/1d50641f3e46681f22b3c356a478d2da", "name": "Cory Fourniquet", "image": { "@type": "ImageObject", "inLanguage": "en-US", "@id": "https://secure.gravatar.com/avatar/02ea176ae73a0a288cd5d980dac0347f5eed2caec9bcc3ba60fa511d19714341?s=96&d=mm&r=g", "url": "https://secure.gravatar.com/avatar/02ea176ae73a0a288cd5d980dac0347f5eed2caec9bcc3ba60fa511d19714341?s=96&d=mm&r=g", "contentUrl": "https://secure.gravatar.com/avatar/02ea176ae73a0a288cd5d980dac0347f5eed2caec9bcc3ba60fa511d19714341?s=96&d=mm&r=g", "caption": "Cory Fourniquet" }, "description": "Host of the GT: Garage Talk podcast and vehicle reviews, as well as the 21st President of the Texas Auto Writers Association, Cory knows a thing or two about cars and trucks. As a lifelong Texan, Cory enjoys off-roading trucks and SUVs at nearby Barnwell Mountain Recreation Area, but credits the Chevy Camaro with his lifelong obsession with all things automotive.", "url": "https://pickuptrucktalk.com/author/coryfourniquet/" } ] } ] ~~~